Square Holes

Square Holes We conduct research on what real people believe and how they behave. Help wanted! :-) Why do we exist? Square Holes helps make the world better. How do we do this?

We do this by providing deep clarity as to the reality of what real people believe and how they behave. In a world of chaos and uncertainty we seed robust ‘imagination inspiration’ and help leaders to grow a better future. Square Holes conducts and publishes customised explorative research on key markets and population segments.

+ we provide associated consulting, education and support to ignite

business and social behaviour change and growth. Square Holes also offers data collection and analysis support through in-house ISO 20252 certified full-service research capability 'round pegs' including online, CATI and face-to-face survey interviewing field team, consumer panel and recruitment services and wider qualitative, quantitative and mixed methodology research and analysis expertise. Square Holes is proud to be a long term sponsor of State Theatre. We also support many other experience economy partners such as Adelaide and Monarto Zoos.

“Be the change that you wish to see in the world.” Mahatma Gandhi

www.squareholes.com

How quick service industries are shaping cultureThe quick service economy - driven by digital applications, fast deliver...
18/06/2026

How quick service industries are shaping culture

The quick service economy - driven by digital applications, fast delivery, and on-demand customer service - has fundamentally changed our behaviours and expectations as a society. Since its introduction back in the 1920's in the food industry, quick service models have shaped our cultural behaviour by prioritising instant gratification, while shifting our beliefs around patience, convenience, and the value of time....

The quick service economy – driven by digital applications, fast delivery, and on-demand customer service – has fundamentally changed our behaviours and expectations as a society. Sinc…

The A – Z of 2026 Cultural Insight Sectors: Q for Quick ServiceQuick Service Industries have become far more than fast f...
18/06/2026

The A – Z of 2026 Cultural Insight Sectors: Q for Quick Service

Quick Service Industries have become far more than fast food. They represent one of the most visible intersections of convenience, technology, labour, consumer behaviour and modern lifestyles. In 2026, Australia's quick-service sector encompasses fast-food restaurants, cafés, takeaway outlets, delivery platforms, convenience retail, and increasingly automated customer experiences. As consumers seek speed, value, and accessibility amid ongoing cost-of-living pressures, quick-service businesses have become a central part of everyday life....

Quick Service Industries have become far more than fast food. They represent one of the most visible intersections of convenience, technology, labour, consumer behaviour and modern lifestyles. In …

Do you live in South Australia?We're seeking your views on food waste in the home. Complete our short 10-minute survey a...
16/06/2026

Do you live in South Australia?

We're seeking your views on food waste in the home. Complete our short 10-minute survey and help shape future food waste initiatives across SA.

As a thank you, you'll go into the draw to win 1 of 5 $100 vouchers.

Take the survey:

Square Holes Food Waste Survey.

Australia’s plastic problemIn Aqua's 1997 seminal hit 'Barbie Girl', lead singer Lene Nystrøm sings "Life in plastic, it...
11/06/2026

Australia’s plastic problem

In Aqua's 1997 seminal hit 'Barbie Girl', lead singer Lene Nystrøm sings "Life in plastic, it's fantastic". Australians have our own life in plastic, but our relationship to the material is a little less sunny. In the 2022 - 2023 period, Australia generated about 2.99 Mt of plastic waste, with only 12.5% recovered and 87.5% going to landfill. The Australian government had high hopes and targets for our plastic consumption, with the…...

In Aqua’s 1997 seminal hit ‘Barbie Girl’, lead singer Lene Nystrøm sings “Life in plastic, it’s fantastic”. Australians have our own life in plastic, but our re…

The A – Z of 2026 Cultural Insight Sectors: P for PlasticsPlastics are far more than a material. They are one of the def...
11/06/2026

The A – Z of 2026 Cultural Insight Sectors: P for Plastics

Plastics are far more than a material. They are one of the defining products of modern life, underpinning everything from healthcare and food preservation to construction, manufacturing and consumer goods. In 2026, plastics sit at the centre of one of Australia's most complex sustainability challenges. They have enabled convenience, affordability and innovation, yet they have also become symbols of waste, pollution and overconsumption....

Plastics are far more than a material. They are one of the defining products of modern life, underpinning everything from healthcare and food preservation to construction, manufacturing and consum…

How the current oil insecurity is impacting culture in AustraliaAlong with the rest of the world, Australia has been fac...
04/06/2026

How the current oil insecurity is impacting culture in Australia

Along with the rest of the world, Australia has been facing fuel insecurity due to global oil-market disruptions brought on by the war in Iran. Since February 2026, one of the world's most critical oil transit chokepoints, the Strait of Hormuz has been blocked by Iran as a tactical move in the conflict. This has caused catastrophic flow-on effects for oil trade, …...

Along with the rest of the world, Australia has been facing fuel insecurity due to global oil-market disruptions brought on by the war in Iran. Since February 2026, one of the world’s most c…

The A – Z of 2026 Cultural Insight Sectors: O is for Oil and GasThe Oil & Gas sector in Australia is far more than an en...
04/06/2026

The A – Z of 2026 Cultural Insight Sectors: O is for Oil and Gas

The Oil & Gas sector in Australia is far more than an energy industry. It sits at the centre of debates about economic prosperity, energy security, climate transition and national identity. In 2026, oil and gas remain critical components of Australia's economy despite accelerating investment in renewable energy. Australia is one of the world's largest exporters of liquefied natural gas (LNG), with the sector generating billions of dollars in export revenue and supporting regional employment across Western Australia, Queensland and the Northern Territory....

The Oil & Gas sector in Australia is far more than an energy industry. It sits at the centre of debates about economic prosperity, energy security, climate transition and national identity. In…

Market research is the MVP for NFPsThe Australian not-for-profit (NFP) sector is one of limited resources, rising compet...
28/05/2026

Market research is the MVP for NFPs

The Australian not-for-profit (NFP) sector is one of limited resources, rising competition, and high community expectations for evolution. As such, every dollar matters. In this environment, market research is no longer a “nice to have” — it is a strategic tool that helps organisations make smarter decisions, deepen engagement, and maximise impact. Square Holes has worked alongside several charities and community groups looking to refine their services, track their impact/need, and expand their ability to serve the community....

The Australian not-for-profit (NFP) sector is one of limited resources, rising competition, and high community expectations for evolution. As such, every dollar matters. In this environment, marke…

The A – Z of 2026 Cultural Insight Sectors: N is for Not-for-Profit SectorThe Not-for-Profit (NFP) sector in Australia i...
28/05/2026

The A – Z of 2026 Cultural Insight Sectors: N is for Not-for-Profit Sector

The Not-for-Profit (NFP) sector in Australia is far more than charity. It is a critical social infrastructure that supports wellbeing, advocacy, community resilience and civic participation. In 2026, the sector is operating under increasing pressure. Rising demand for services, cost-of-living stress, housing insecurity and mental health challenges are placing unprecedented strain on community organisations. At the same time, Australians continue to expect not-for-profits to fill gaps left by markets and government systems....

The Not-for-Profit (NFP) sector in Australia is far more than charity. It is a critical social infrastructure that supports wellbeing, advocacy, community resilience and civic participation. In 20…

The A – Z of 2026 Cultural Insight Sectors: M is for (the) Music IndustryThe Music Industry in Australia is far more tha...
21/05/2026

The A – Z of 2026 Cultural Insight Sectors: M is for (the) Music Industry

The Music Industry in Australia is far more than entertainment. It is a cultural ecosystem that shapes identity, nightlife, tourism, technology, youth culture and national storytelling. In 2026, the Australian music industry is navigating profound transformation. Streaming dominates listening habits, live music venues face economic pressure, and artists increasingly operate as entrepreneurs, content creators and personal brands. At the same time, music remains one of the most powerful forms of collective cultural participation....

The Music Industry in Australia is far more than entertainment. It is a cultural ecosystem that shapes identity, nightlife, tourism, technology, youth culture and national storytelling. In 2026, t…

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Adelaide, SA

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61 8 8232 3355

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