What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Square Holes

Home
Australia
Adelaide, SA
Square Holes

Call Directions Website Contact the business

We conduct research on what real people believe and how they behave. Help wanted! :-) Why do we exist? Square Holes helps make the world better. How do we do this?

We do this by providing deep clarity as to the reality of what real people believe and how they behave. In a world of chaos and uncertainty we seed robust ‘imagination inspiration’ and help leaders to grow a better future. Square Holes conducts and publishes customised explorative research on key markets and population segments.

+ we provide associated consulting, education and support to ignite business and social behaviour change and growth. Square Holes also offers data collection and analysis support through in-house ISO 20252 certified full-service research capability 'round pegs' including online, CATI and face-to-face survey interviewing field team, consumer panel and recruitment services and wider qualitative, quantitative and mixed methodology research and analysis expertise. Square Holes is proud to be a long term sponsor of State Theatre. We also support many other experience economy partners such as Adelaide and Monarto Zoos.

“Be the change that you wish to see in the world.” Mahatma Gandhi

www.squareholes.com

26/10/2026

Square Holes celebrates 22 years with global and national recognition

Below is a article we shared today celebrating our anniversary.

Insight250 honour and two national research award nominations mark a milestone for the Adelaide cultural insight studio.

Adelaide-headquartered market research and cultural insight studio Square Holes is celebrating its 22nd birthday with global recognition for founder Jason Dunstone and two national award nominations for research with W**e Australia and the Maggie B**r Foundation....

Below is a article we shared today celebrating our anniversary. Insight250 honour and two national research award nominations mark a milestone for the Adelaide cultural insight studio. Adelaide-h…

22/10/2026

How to create a genuine sense of belonging as a brand

It may feel strange to think about belonging and brands together, but if you interrogate your habits and spending patterns, you might find that there are many brands in your life that you are loyal to because they helped you to feel a part of a community. From the obvious ones like the football club you've grown up supporting, to the less obvious like the skatewear brand you rep, or the protein powder you put in your smoothie....

It may feel strange to think about belonging and brands together, but if you interrogate your habits and spending patterns, you might find that there are many brands in your life that you are loya…

22/10/2026

What it means to belong: Why Ethnography Matters More Than Ever

What is belonging, why is it so important to understanding what makes people tick, and how do we study it effectively? To simply ask someone, "Where do you belong?" is an almost impossible question to answer. That's because belonging isn't just a feeling or a conscious affiliation. It's woven into culturally contextual rituals, practices, interactions and behaviours, shared stories, rites of passage and mythologies....

What is belonging, why is it so important to understanding what makes people tick, and how do we study it effectively? To simply ask someone, “Where do you belong?” is an almost imposs…

22/10/2026

Brand and belonging – We want to fit in, but we don’t want to be the same

Think about the brands you choose to wear, drive, drink, support or display. Some are purely functional. Others say something about us. An Apple user. A Harley rider. A LEGO enthusiast. Someone wearing their favourite team’s colours. At some point, consumption can move beyond choosing a product and become a signal of identity – communicating who we are, what we value and where we belong....

Think about the brands you choose to wear, drive, drink, support or display. Some are purely functional. Others say something about us. An Apple user. A Harley rider. A LEGO enthusiast. Someone we…

22/10/2026

Belonging and Brands: When organisations create genuine community

Belonging is one of the most fundamental human needs. We seek connection through family, friendships, workplaces, neighbourhoods and shared interests. Yet as traditional forms of community evolve, brands and organisations are increasingly finding themselves playing a role in bringing people together. From running clubs organised by activewear brands to customer communities built around shared interests, loyalty programs that offer exclusive experiences, and local businesses that become neighbourhood meeting places, the boundaries between commerce and community are becoming increasingly blurred....

Belonging is one of the most fundamental human needs. We seek connection through family, friendships, workplaces, neighbourhoods and shared interests. Yet as traditional forms of community evolve,…

15/10/2026

Loneliness is a growing issue both here and abroad

Loneliness is a familiar topic to the team at Square Holes, having covered its effects via both articles and research projects over the past many years. Our deep dive into loneliness in South Australia began in 2020, when not-for-profit organisation Uniting Communities, recognising a lack of local data, contacted us about starting a foundational research project on loneliness in the state....

Loneliness is a familiar topic to the team at Square Holes, having covered its effects via both articles and research projects over the past many years. Our deep dive into loneliness in South Aust…

15/10/2026

Belonging as the antidote to loneliness

We are more connected than ever, yet loneliness has emerged as one of the defining social challenges of our time. Digital technology allows us to communicate instantly, social media keeps us connected to hundreds of people, and modern cities bring millions of people into close proximity. Yet none of these necessarily creates a sense of belonging. Loneliness and belonging are related, but they are not opposites....

We are more connected than ever, yet loneliness has emerged as one of the defining social challenges of our time. Digital technology allows us to communicate instantly, social media keeps us conne…

08/10/2026

Are we losing our vital third spaces?

The concept of third places was first introduced by sociologist Ray Oldenburg in his 1989 book The Great Good Place, where he described home as our first place, work as our second, and the informal spaces where people gather, socialise and build relationships as our third. What defines a third place as unique to work or home is that they are generally neutral, accessible and informal....

The concept of third places was first introduced by sociologist Ray Oldenburg in his 1989 book The Great Good Place, where he described home as our first place, work as our second, and the inform…

08/10/2026

Belonging to Place — Neighbourhoods, Cities, Home and Third Places

Belonging is often talked about as something that happens between people. But it also happens between people and places. The street where you know which house has the friendly dog. The café where the barista knows your order. The park where you recognise the same faces each Saturday morning. The local pub, library, sporting club or market where you do not necessarily know everyone, but you know how you fit....

Belonging is often talked about as something that happens between people. But it also happens between people and places. The street where you know which house has the friendly dog. The café where …

08/10/2026

Six Points of Connection

In 2024, around 15% of Australians aged 15 and over reported experiencing loneliness, according to the HILDA Survey. At the same time, Australia performs relatively well on measures of social connection. The Meta-Gallup Global State of Social Connections found that 83% of Australians felt “very” or “fairly” connected to others, compared with 72% globally. So, if many of us feel connected, what might help those who don't?...

In 2024, around 15% of Australians aged 15 and over reported experiencing loneliness, according to the HILDA Survey. At the same time, Australia performs relatively well on measures of social conn…

Address

Adelaide, SA

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+61 8 8232 3355

Website

http://www.squareholes.com/

Alerts

Be the first to know and let us send you an email when Square Holes posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.