GreyGigz

02/09/2022

An Ageist attitude will surely be a wrap for many brands and marketers.

Irrespective of the evolving terms marketers love coining for their audiences, the apathy towards an ever increasing 50+ audience, their economic clout and impact, will leave many organizations blindsided. They are on social media more, sharing content more, buying online more with impressive wallets.

The 50+ audience don’t reside on another planet. They continue to exhibit desires, passion, needs, greed, wants, love, lust as before. Though today, they are more informed and the most experienced generation ever. Ready to experience some more.

As Kim Walker rightly states "The surprise should be that marketers are surprised."

GreyGigz Campaign Asia-Pacific

Asia's older influencers are racking up millions of followers, and advertisers are the ones who end up being out of touch if they're not taking note.

25/08/2022

https://www.linkedin.com/pulse/old-bold-lets-make-cool-martin-karaffa/?trackingId=hFgonAjLQ5WYs0nin9Bs%2Bw%3D%3D

Before we talk about old, let's talk about q***r. Q***r was once a slur.

12/08/2022

Make Gig while Sun shines.

This won't be temporary? Or industry specific.

We will see a larger participation of experienced & mature workers in the labor force. In turn, influencing changes to archaic retirement policies set over 7 decades back.

In Singapore too there are instances when companies such as BHG SINGAPORE and Harvey Norman Singapore are exploring tapping into the retirees for manning retail shop floors. Such companies will be winners in the emerging future by sweeping up the experienced silver talent, whilst others lacking foresight shall struggle with labor shortages.

Globally, as silver talent start earning again and extend productivity on flexible terms, they will further influence and power economies with their spending & consumption too.

Ignoring Silver talent or consumer simply makes no business sense.

Spend 15 hours a week loading baggage at the airport or passing out towels at the pool, and you can see Europe for a fraction of the usual cost.

22/07/2022

https://kogod.american.edu/news/not-too-old-for-this

Aging workers contend with ageism and discrimination in the workplace, but this Kogod School of Business alum is helping to make policy changes.

22/07/2022

Silver is the New Gold.

At GreyGigz, we view Silver Talent as a wave of Silver Experience. And NOT Silver tsunami which tends to be the usual dismal narrative.

Intergenerational workforce will be a key differentiator in times to come. Only organizations that get this, shall be well placed to circumvent labor shortage.

With a shrinking workforce, on account of ageing globally, just whom/where do you think we are going to rely on for talent with EXPERIENCE.

Soon enough we shall have freelance Gig Coders who are 50+...get the drift...

Article by Barbara Spitzer

Stanford Center on Longevity

Since my podcast interview with Center on Longevity's Century Lives Podcast, I've been thinking a lot about how to create more inclusive cultures...

05/07/2022

https://stanfordmag.org/contents/5-ways-to-prepare-for-a-longer-life

Today's youth likely have decades of “extra” time coming to them. Psychologist Laura Carstensen wants them to spread those years out.

30/06/2022

https://www.linkedin.com/posts/ashishmarwah_retirement-silvereconomy-ageism-activity-6947947281681653760-dz9e?utm_source=linkedin_share&utm_medium=member_desktop_web

One fine day, the music will stop. It does. And you find others sitting in your chair. What will you do with the Work Ethics, when there will be no work...

21/06/2022

https://www.seattletimes.com/opinion/the-corrosive-power-of-ageism/

13/06/2022

Here's what you need to know.

02/06/2022

Such a lovely video...have a look. Love the last bit - 'Actually no one has any clue' : ) So in effect enjoy the journey of ageing. It's natural, biological and standard!

People of all ages offer words of wisdom to their younger counterparts in this WireTap farewell video, from CBC Radio One.Subscribe: http://bit.ly/CBCSubscri...

20/05/2022

https://www.aarp.org/work/job-search/growing-jobs-older-workers/?intcmp=AE-HP-TTN-R2-POS2-REALPOSS-TODAY&cmp=SNO-ICM-LINKEDIN_COMPANY-JBSR-WJ&socialid=7000562336