07/06/2016
People form an impression of another person within a few milliseconds of seeing another person. Like it or not, you do have an image: if you do not develop it by intent, then it will develop by default. Personal branding therefore focuses on developing an image of yourself that you want to project in everything you do. It's not about being fake or superficial. It is your reputation, character and personality and how you strategically manage that combination to help you succeed. It needs to project your true values, beliefs, and the service you provide to others.
When developing your personal brand or image you would have to focus on the following issues:
- Know what image you want to project
What kind of personal image do you want to project?
Do you want to impress as a creative, energetic, innovative, and enthusiastic leader? Or a laid-back, let-it-all-happen, efficient manager? Or a sensitive, caring, people person? Other people read the signals you project, so analyse the image you would like to create and set about communicating the right signals to project that image.
- Attend to your personal appearance
Dress appropriately and well, as if you have already arrived at the top of your success pyramid. Wear what you consider will meet other people’s expectations of you being successful. Compile and analyse your own personal dress and grooming checklist – ties, shoes, hair, accessories, pen, briefcase, glasses, clean and tidy fingernails, cosmetics, jewellery. How do you and others rate your appearance?