10/03/2026
If your Vietnam C-suite search has been open for more than 10 weeks - this post is about you.
Your Vietnam competitor just hired the leader youโve been โconsideringโ for 3 months.
This is not hypothetical. I have watched it happen.
A CEO shortlist. Three strong candidates. The hiring team loved one of them.
But there were more interviews to run.
More stakeholders to consult.
More time needed โto be sure.โ
Week 7. Week 8. Week 10.
In week 11, that candidate accepted an offer from a competitor.
Not because the competitor was better.
Because the competitor moved.
Hereโs what most hiring teams donโt realize:
C-suite candidates are not applicants. They are evaluators.
From the first conversation, they are assessing your organization as seriously as you are assessing them.
They have options.
They have reputations to protect.
And they are making a decision that will shape the next 3 to 5 years of their career.
They notice everything.
Who reaches out to them - and how.
Whether the brief is clear or vague.
Whether the people they meet are aligned or contradicting each other.
Whether follow-up happens in 24-72 hours or 10 days.
Whether the process respects their time - or treats them like a candidate number.
Every delayed response tells them something.
Every unclear next step tells them something.
Every unnecessary fourth interview tells them something.
What theyโre hearing: This company is slow. Unsure of what it wants.
And a C-suite leader who has built something real - who is already in a good role, already respected, already compensated well - does not need to join an organization that canโt make a decision.
They quietly move on.
Often without telling you why.
When you know - move within 72 hours.
Not because you might lose them.
Because how you hire IS your culture.
The Country Manager or any C-suites who joins you is watching how you treat them before theyโre even on payroll.
That experience shapes how they talk about your organization to the next leader you need to hire.
Make it count.
Cheers,
Le Quoc Khuong (Kay SG)๐๐ป๐ณ Vietnam Executive Search, Headhunting Partner ๐บ๐ธ
๐ฌ If this has happened to you before - what would you do differently? Letโs talk in the comments.