06/05/2026
One of my recruiters asked me recently how to present a search that has real problems in it. The answer is that you present it as it is.
The search was for a CFO role at an organization that had been through a hard stretch. Leadership changes and financial issues that had been building for a while. These things were true. You cannot recruit a good CFO into that situation without being honest about what it is.
I get why recruiters lead with the mission and the upside. Those things are true too. But any CFO candidate worth talking to is going to ask questions and do their homework. If what they find doesn't match the picture you painted, you lose them and you lose the client's trust at the same time.
The right candidate for that search is someone who genuinely wants a turnaround challenge, understands the risk, and cares about the mission beyond just the title. That's a smaller pool. But there's no point placing someone who expected a stable organization into one that needs to be rescued. That placement won't hold.