06/18/2026
Can an advisor really “over-service” clients?
While at Merrill, Michael Smith was told he was spending too much time helping clients navigate taxes, equity compensation, and other planning issues outside the traditional scope of investment management.
That experience ultimately became one of the catalysts for launching Emerald Advisors.
Today, the firm has grown from roughly $385mm to more than $1B in assets.
The more interesting takeaway isn’t the growth itself. It’s the question underneath it:
What happens when an advisor builds a business around the way they believe clients should be served?
In our latest Diamond Podcast episode, host Jason Diamond and Michael discuss lessons from his Merrill breakaway, the role specialization played in accelerating growth, and why he believes exceptional client service remains one of the industry’s most durable competitive advantages.
Listen here: https://hubs.ly/Q04lX-680