Betts Recruiting

Betts Recruiting Betts connects the most extraordinary go-to-market talent with the most innovative companies in the world. Connect with us today: bettsrecruiting.com

07/22/2022

Betts Recruiting works with the leading VC backed tech companies across the US, from their first hire to clients looking to make 100 hires, we have a recruiting solution for everyone. Our Top of Funnel platform, Connect, will be your focus as we continue to rapidly expand our SAAS footprint (with clients like Shopify, Cisco, Malwarebytes, and Drift already onboard) we are looking to rapidly expand this side of our business and you will be at the forefront of it!

POSITION:

As the Head of Partnerships, you will work on building partnerships with VC companies to scale proactive customer outreach, and to optimize revenue opportunities for Betts and their VC portfolio companies. This role will work closely with the CEO and VP of Sales networking, growing, and scaling partnership opportunities for Betts. We’re looking for customer-centric, organized professionals who know how to work in a dynamic environment with multiple priorities. Cross-departmental collaboration with communication is critical to success in the role.

REQUIREMENTS:

-Establish and build on best practices for implementing new VC partnership initiatives, strategies and programs to help increase portfolio engagement
-Manage and oversee, in collaboration with the executive team, the scoping, negotiations, and strategy planning of partnerships
-Act as an internal and external trusted advisor, leader, and advocate regarding current (and potential) VC partnerships, including but not limited to, recurring status updates of active portfolio companies, their needs and success and/or challenges with Betts
-Develop a process to generate consistent pipeline of portfolio companies through VC’s
-Communication and education to internal and external customers in all segments on Betts’ broader mission of these VC partnerships
-Work with leadership to drive feedback on the growing requirements of all partnerships and their portfolio companies

QUALIFICATIONS:

-Minimum 5+ yrs of successful track record in corporate partnership experience, VC partnerships preferred
-Experience working with venture capital relationship management
-Proven track record in partnership engagement, resulting in increased contract growth to drive expansion
-Possesses a strong understanding of the private market ecosystem, alternative investment firm structures, and technical understanding of fund operations
-Resourceful and creative problem solving skills in order to provide optimal business solutions
-Customer-first mindset, with a focus on seeking solutions to ensure greater lifetime value for our clients
-Self-motivated, proactive leader with innovative ideas to inspire and promote customer loyalty and adoption
-Strong interpersonal skills, with an emphasis on building strong internal and external relationships
-Proven ability to drive results, across multiple functions, and exceed allotted targets
-Diplomacy, tact and poise under pressure, and a high tolerance for ambiguity
-Growth mindset, proactive, and action-oriented

Betts Recruiting is committed to building a diverse and inclusive work environment and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, s*x, national origin, disability status, genetics, protected veteran status, s*xual orientation, gender identity or expression.

07/22/2022

Betts Recruiting works with the leading VC backed tech companies across the US, from their first hire to clients looking to make 100 hires, we have a recruiting solution for everyone. Our Top of Funnel platform, Connect, will be your focus as we continue to rapidly expand our SAAS footprint (with clients like Shopify, Cisco, Malwarebytes, and Drift already onboard) we are looking to rapidly expand this side of our business and you will be at the forefront of it!

We are looking for a scrappy visionary, and think-outside-the-box Director of Marketing with a high acumen for marketing operations. In this role, you will lead, grow and continue to develop a lean marketing team consisting of content, demand gen, social and digital media, animation and design. You will lead our strategy and team across all online and offline channels, including SEM, Social, Digital and Direct Marketing, Events, Partnerships, and Website. You are strategic, creative, and data driven, and you love to automate EVERYTHING. You are strong in analytics and understand reporting and data insights, along with driving marketing operational efficiencies and best in class ex*****on and measurement. You will manage our content and design strategy, so need to have a great eye. This role will grow to encompass building and managing our product marketing teams, as well. You will report to our CRO and will have freewill to try as many things as you want, breaking the mold of demand gen.

Role:

-Manage the strategic direction of Betts’ Marketing Automation and Operations, including leading the team through successful ex*****on
-Able to creatively oversee and develop content and content strategies to engage both from a B2C and B2B perspective
-Continue to help rebrand Betts as the all-in-one technology based recruiting company
-Be instrumental in building out a marketplace strategy to find both clients and candidates per the needs of the business
-Execute targeting and segmentation across segments & verticals (IE, SMB, mid-market, strategic accounts), and persona level across prospects and existing customers
-Operate digital campaigns through marketing tech stack including Hubspot and SFDC as the major inputs
-Ability to understand customer lifecycle and build out strategies to improve overall customer acquisition on both clients and candidates side of business
-Constantly innovate on our content strategy and develop new ways to deliver our content in this new remote world
-Develop and provide measurement of campaign and overall marketing investment impact, including actionable data insights leveraging best in class BI tools to pinpoint efficiencies, reduction of sales cycle, increase conversion, data hygiene, optimize campaign spend and ultimately grow revenue overall
-Drive an aggressive experimentation approach to unlock value and accelerate customer and candidate acquisition
-Able to provide ad hoc, weekly and monthly reporting on key KPIs and performance metrics to CRO

Job Requirements:

-5-7 years of marketing experience, with 2-3+ years experience successfully managing, coaching, and mentoring a team of individual contributors and people managers, preferably in a SaaS, B2B or marketplace environment
-Proven ability to directly impact companies growth from Startup to Maturity. (I.e. $2M to $50M ARR)
-Ability to show a strong portfolio of creative campaigns
-Deep technical knowledge of Hubspot and Salesforce.com, and thinks about systems holistically with the customer experience at the forefront
-Strong knowledge of all standard demand gen channels with actual experience in implementing new ideas and finding success in the current remote environment
-Understanding of and proven experience with lead nurturing, scoring leveraging marketing automation and integration is essential
-Proven ability to understand customer lifecycle and improve customer acquisition
-Experience in a marketplace SAAS driven company, a BIG plus
-Should have a deep bench of consultants, third-party providers who can help us with anything from bloggers to PR to web designers, etc.

Betts Recruiting is committed to building a diverse and inclusive work environment and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, s*x, national origin, disability status, genetics, protected veteran status, s*xual orientation, gender identity or expression.

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Address

234 Front Street
San Francisco, CA
94111

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+14153187520

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