04/16/2019
In previous articles, I've mentioned how company culture should be a part of your organization's hiring strategy. Culture, however, is a difficult concept to pin down. Many employers believe culture means catering lunch once a month, having a Halloween costume contest, or hosting an annual company picnic. These are perks, but it's not culture.
So what is culture? It's the way the people within an organization think and behave. It's the way work gets done. It's how people are treated and how they feel about the company and it's leadership. Competing for and winning top talent in today's candidate-driven market means creating a culture where people feel like their work matters and they are more than just a cog in the machine.
Culture is complicated, but it is critical to understand what it is and how to make positive, lasting change so that no matter what the current hiring environment is like, your organization will come out on top.
Companies can tap their natural advantage when they focus on changing a few important behaviors, enlist informal leaders, and harness the power of employees’ emotions.
