Madison Black

09/16/2016

Social media leads on ROI with millennials and Youtube wants a slice

This story was delivered to BI Intelligence...

09/15/2016

Why brands need to be beautiful on mobile devices

Without something interesting to look at, all the targeting in the world is useless, writes Alia Lamborshini.

09/14/2016

Take a look at ROI

Successful marketing is defined differently in different contexts. To understand its effect, researchers must consider all the factors that influence consumer choice, not just the marketing effort

09/13/2016

Less than a week until more content can fit into every tweet

Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count...

09/12/2016

Facebook restored a Pulitzer Prize-winning image from the Vietman War, having come under international criticism about censorship http://nyti.ms/2cTU8r1

09/09/2016

These are Adage's hot shows for Ad Buyers this season.

Here's a look at the new and returning broadcast TV series advertisers will be closely watching.

09/08/2016

The importance of building the consumer experience

Brands need to create a human connection with consumers, write Saul C**t and Bob Knorpp.

09/07/2016

Some mid-week inspiration

Here's a new roundup packed with great illustrations, paintings and drawings. Really excellent high quality stuff from amazing artists all across the globe...

09/06/2016

Charlene Wheeless will chair the 2017 PR Weekly Awards jury

Charlene Wheeless to chair 2017 PRWeek US Awards jury. From PR Week

09/02/2016

Attending the Adage Brand Summit in November?

09/01/2016

Facebook encourages advertisers to speed up loading times

Facebook is introducing new technology that "pre-fetches" contents of an advertiser's mobile site in order to speed up the mobile web and keep users' attention.

08/31/2016

ABC won contract to host the Oscars until 2028