rbb Communications

10/23/2026

What makes a hospitality experience truly unforgettable? Often, it’s not the amenities or how much a brand spends. It’s the thoughtful, personal touches that make people feel seen, valued and connected.

Following her attendance at Travel + Leisure's World’s Best Summit and VISIT FLORIDA's Governor’s Conference on Tourism, rbb Vice President and Shareholder, rbb Vice President and Shareholder, Jennifer Valdes-Skogen, shares her perspective on what hospitality brands and marketers can learn from the power of human connection.

And as AI continues to transform the customer experience, one lesson stands out: Technology can make an experience seamless. Humanity is what makes it memorable.

Read Jennifer’s blog, “Make Me Feel Something: The New Standard for Great Hospitality,” to explore why the most powerful brand stories aren’t always the ones brands tell, but the ones their customers share. Read more via our link below.

https://brnw.ch/21x6Df9

Discover how personal touches and human connection create memorable hospitality experiences across hotels, attractions and events.

10/21/2026

The traditional PR playbook is changing. With shrinking newsrooms, increasingly fragmented audiences, and AI reshaping how people discover information, communications professionals need to rethink how they build influence and reach the people who matter most.

At this year's Public Relations Society of America (PRSA) ICON Conference in Orlando, Tim Johnson, President of UPRAISE Marketing and Public Relations an rbb Communications company, shared his perspective on where the industry is headed and how communications teams can prepare.

In his session, “Future-Proofing Your PR Strategy in a Rapidly Changing Media Landscape,” Tim challenged communicators to look beyond traditional media relations, use data to develop proactive narratives and build integrated programs that extend beyond earned media.

His message reinforced an important shift in the profession: Successful PR strategies must evolve alongside the ways audiences discover, consume and trust information.

If you would like to discuss strategies to future-proof your organization's program, please reach out to [email protected].

10/19/2026

Turning complex consumer data into 850 articles, including 232 quotes from Circana’s spokesperson, and 8.3 billion unique visitor impressions illustrates what a well-executed media relations strategy can accomplish. It’s also what takes home the platinum.

UPRAISE Marketing and Public Relations, an rbb Communications company, earned a 2026 Platinum MarCom Awards for helping establish Circana as a leading voice on how GLP-1 medications are changing consumer behavior.

Using proprietary research, targeted media outreach and executive thought leadership, the team secured coverage in The New York Times, CNN, Business Insider and other major outlets.

10/16/2026

We've all had a boss. Some taught us what to do. Others taught us what NOT to do. 😅

For Boss's Day, we asked a few rbb’ers to share what being a boss means to them, from the lessons they've learned to the leaders who helped shape their careers.

Turns out, there's no single definition of a great boss. But the good ones tend to leave a lasting impression. Swipe through for a little leadership wisdom, a few personal stories and some well-deserved shoutouts.

Happy Boss's Day to all the great leaders out there who inspire, challenge and support us every day!

10/15/2026

Great leaders know what to say. Effective leaders know how to say it.

Media training and executive coaching go far beyond preparing for a reporter’s questions or navigating a crisis. Whether you're delivering an earnings call, addressing employees at an all-staff meeting, speaking at an industry conference, or representing your company in the media, how you communicate matters.

The key? Knowing your audience, delivering clear messages, and having the confidence to navigate tough questions while staying on point.

Because the best time to prepare for the spotlight is before you're in it.

10/13/2026

This , we’re looking at the influence shaping culture, commerce and communications today. 🎉🌎

From the music we hear and content we scroll to the trends that take off, Hispanic audiences are helping shape what’s next. For brands, it’s an opportunity to listen, understand and participate meaningfully.

So, what should communicators have on their radar? Swipe through for key insights shaping how we communicate this Hispanic Heritage Month and beyond.

10/09/2026

A prospective customer hears your company’s name and wants to know more. Just as dating apps changed how love stories begin, a brand’s first impression might now start with a question to AI.

And it’s already happening. In a recent Salesforce survey, 39% of consumers said they use AI for discovery.*

But knowing whether your brand appears is only the beginning.

Is AI recommending a competitor instead? Are your priority messages showing up in the answer? Which sources are shaping what AI says about you? And is that picture accurate across the platforms your audiences are using?

The answers can reveal a lot about your brand’s visibility. Your website, earned media, thought leadership and social content all contribute signals that can shape how AI understands and represents your brand.

Start by asking a few AI tools the questions a prospective customer might ask about your industry and your company. Then look beyond the answer: Who gets mentioned? What sources get cited? Which messages come through? What’s missing?

Because the question is no longer just whether people can find your brand. It’s whether AI understands it.

*Salesforce Connected Shopper Report

10/08/2026

We’re not just FALLing for trends. We’re watching where they could lead. 🍂

From the return of finstas to the future of NIL and the power of turning campaigns into traditions, rbb is keeping an eye on the shifts shaping how brands connect with audiences, build relevance and create new opportunities.

Swipe to see what’s catching our attention this season, and, more importantly, why you should be paying attention.

10/06/2026

PR teams are being asked to do more in an environment that looks very different from even a few years ago.

At Public Relations Society of America (PRSA) ICON 2026 in Orlando, Tim Johnson, President of UPRAISE Marketing and Public Relations, an rbb company, will lead a session focused on what that means for communications strategy today and how teams can prepare for what comes next.

From the rise of AI to fewer journalists and more fragmented audiences, the traditional PR playbook continues to evolve. Tim will share ways communicators can respond by broadening how they think about media relations, making smarter use of data and building programs that reach audiences across more than earned media alone.

📍 PRSA ICON 2026 | Orlando
📅 Sunday, Oct. 18
⏰ 3:15–4:15 p.m. ET

If you’ll be at ICON, join Tim for “Future-Proofing Your PR Strategy in a Rapidly Changing Media Landscape.”

09/23/2026

How does rbb do Miami Spice? With a dinner tradition that’s lasted more than a decade, snapshots from tables across town and a growing list of places to try next.

For rbb EVP & Partner Sandra Ericson, Miami Spice is an annual date with the same group of friends. Their first Spice dinner included a newborn in a carrier at the table. That baby is now a college junior, and the group still gets together every year.

Miami Spice, presented by Visit Miami, gives diners a chance to explore restaurants across Greater Miami and Miami Beach through special menus. Swipe through to see where rbb’ers have dined and what’s next on our wish lists.

Still deciding where to go? Select restaurants have extended their Miami Spice menus through October 31! Tell us what’s on your list! 🍽️