02/14/2022
Description
The role of Media Planner is required to develop and maintain an intimate knowledge of their client's business and ensure that all client media requirements are executed in a timely and accurate manner.
Media Planning/Execution
Development and presentation of sound, strategic multicultural Media plans based on client marketing direction, knowledge on the media landscape, and the use of media research.
Maintain budget control and ensure ex*****on of media plans by authorizing approved media schedules and monitoring buys/schedules.
Effective communications with agency buying personnel and media partners to ensure brand needs are met
Explore media alternatives and be creative in recommending media solutions.
Research and develop earned and owned media plans to include within paid media strategies
Manage and be accountable for media budgets and client billing.
Communicate and collaborate with Ad Operations on all media ex*****on and troubleshooting
Assist Media Manager on all new business pitches and ex*****ons
Client Management & Communications
Manage the flow of client media-related issues based on changes in direction, goals, and budgets. Be aware of the need to create solutions and resolve problems.
Implements the process and assists with the management of strategic and tactical ex*****ons of all media products for Clients of responsibility.
Deliver effective and organized communications in verbal, written forms with a client and internal teams.
Foster a good working relationship with supervisors, account, and client teams to facilitate flawless ex*****on of plans.
Maintain good rapport with media sales representatives and vendors.
Be accurate to instill/maintain client confidence.
Deliver POVs/position papers on key client issues and/or client opportunities.
Leadership & Project Management
Manage direct reports and responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel group in all daily activities.
Confers with Media Manager and Client Management Supervisor, Clients, Partner Agencies to establish strategies and tactics for advertising campaigns.
Implements the ownership and proactiveness of daily tasks in support of the media product.
Motivate the junior team members and encourage creativity, positive work ethics, and attitude throughout all projects by serving as a role model within the group/team.
QUALIFICATIONS
Bachelor's Degree required.
2+ years of Media Planning experience
Strong mathematical abilities are required.
Attention to detail required.
Strong presentation skills are preferred.
Ability to handle the fast-paced working environment and multiple tasks required.
Working knowledge of MS, Excel, MS PowerPoint, MS Word, Google Suite, Google DCM required.
Working knowledge of DV360, GWI, MRI, Nielsen (NMI), Prisma preferred
Hands-on experience with digital planning, social media marketing, influencer marketing, and PR preferred.
Bilingual in an Asian language is preferred.
Hybrid Work Model: Remote & In-Office