06/05/2026
๐ฆ๐ฐ Vice President of Revenue Strategy | Saint Louis Zoo ๐ฐ๐ฆ
Help build the financial future of one of the world's most celebrated and treasured conservation institutionsโat a defining moment in its history.
The Saint Louis Zoo is seeking a proven, strategic Vice President of Revenue Strategy (VPRS) to develop and implement plans that drive financial performance, elevate operational excellence, and advance the Zoo's mission across both campuses.
About the Saint Louis Zoo
As the world's first municipally supported zoo and one of the few that still offers free public admission, the Saint Louis Zoo welcomes nearly three million guests each year. Recognized as one of the 25 best zoos in the world by Travel + Leisure and consistently ranked among the top 10 by USA Today, the Zoo is now translating that reputation and institutional strength into transformative growth. With Destination Discovery opening this year and the highly anticipated WildCare Parkโa 425-acre second campus in north St. Louis Countyโset to open in 2027, the Zoo is entering an extraordinary new chapter backed by more than $320 million in investment. The organization's annual budget is $114 million.
The Opportunity
This is a pivotal leadership opportunity at a defining moment in the Saint Louis Zoo's history. As one of four vice president-level leaders, the VPRS will oversee approximately $50 million in projected earned revenue across retail, food and beverage, attractions, and distribution. With WildCare Park opening next year, this leader has a rare opportunity to build the revenue infrastructure for an entirely new campus from the ground upโwhile setting a long-range vision for the organization's combined earned revenue portfolio and building the strategies and systems to get there.
This role is well-suited for a leader with:
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A strong record of leading complex, multi-unit revenue operations with P&L accountability across food and beverage, retail, attractions, and distribution
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Financial acumen and expertise in budgeting, forecasting, performance reporting, and profit enhancement
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A clear understanding of how operational decisions affect the guest journey and a genuine passion for delivering exceptional guest experiences
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A high level of emotional intelligence and a hands-on, low-ego leadership style
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Tested change management expertise gained in a complex organization experiencing planned growth
If you are ready to bring a strategic orientation to driving revenue and a deep appreciation for the Zoo's conservation mission to one of the most exciting opportunities in the country, we want to hear from you.
๐ Location: St. Louis, MO (on-site)
๐ฐ Salary: $225,000โ$250,000 + comprehensive benefits and pension
๐ Learn more and apply: https://www.shellihermansearch.com/searches/saint-louis-zoo