TrueWinds Consulting

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TrueWinds Consulting

Assisting Lawn Care, Landscape, and Tree Care Companies "Chart Their Course To Success"

09/04/2026

Fridays With Fred......"Is Your Business Getting Better—or Are You Just Getting Busier?"

How to Conduct an Honest Self-Evaluation…

… Of Your Lawn Care, Landscape, or Tree Care Business

How often do you evaluate yourself—and the business you are leading?

It is easy to confuse being busy with making progress. Your goal isn’t perfection… …It’s progress

The strongest lawn care, landscape, and tree care businesses don’t improve by accident...

...Their owners regularly evaluate the numbers, the team, the systems—and themselves.

So, ask yourself:

…Is my business getting better—or am I just getting busier?

Read this week’s article to learn more!
https://truewindsconsulting.com/2026/09/04/is-your-business-getting-better-or-are-you-just-getting-busier/

Reach Out to Fred for a Tool to Evaluate Yourself...

[email protected]

08/28/2026

Fridays With Fred......"Turn Lawn and Landscape Complaints Into Customer Loyalty… …11 Proven Tips"

Client complaints are an inevitable part of doing business…
…But a complaint doesn’t have to be a setback

A complaint is more than a problem to solve—it’s an opportunity to demonstrate how much you value your clients.

Handle complaints well, and you may not only solve the problem—you may create a stronger client relationship than you had before.

Read this week’s article to learn more!
https://truewindsconsulting.com/2026/08/28/how-to-turn-lawn-and-landscape-complaints-into-customer-loyalty-11-proven-tips/

08/21/2026

Fridays With Fred......"The Sound Of Silence..." ...Why Quiet Lawn Care, Landscape & Tree Care Clients Should Worry You

Don’t you just love clients who are easy to do business with?

You know the ones.
• They never complain
• They rarely call
• They don’t question the invoice

You perform their lawn care, landscape maintenance, tree care,
or plant health care, and you hardly ever hear from them

They must be happy, right?
...Well Maybe…Maybe not

Read this week’s article to learn more!
https://truewindsconsulting.com/2022/10/21/the-sound-of-silence/

08/19/2026

This past week the TrueWinds Leaders Lawn Care Peer Group came together for their 2026 Summer Face to Face meeting in middle Georgia...

The group reviewed the Mid-Year Status of their businesses. Each owner did a presentation on their top area of proficiency. Fred Haskett led an interactive session on creating and sustaining a Culture of Accountability with their teams.

A special thank you to Turf Magic CEO Jason Dorsey and his team for hosting a great learning and bonding event for the Peer Group members

08/18/2026

OWNER PROBLEM #10: YOU'RE TRYING TO FIGURE EVERYTHING OUT ALONE

YOU built the company…
...You took the risk
...You signed the loans
..You survived the bad years
..You made payroll when you weren't sure how
...You lost employees
...Lost customers
...Made bad hires ..Made bad decisions
…And kept going
That’s Great!

But here's my question…
…WHY ARE YOU STILL TRYING TO FIGURE EVERYTHING OUT ALONE?
The problems…Your Problems… get bigger as the company grows

People
Profit
Leadership
Succession
Growth
Structure
Accountability
Your role

There is tremendous value in sitting in a room with non-competing Landscape, Lawn Care, and Tree Care business owners…
…Who understand exactly what you're dealing with

...People who will listen
...People who will challenge you
...People who will share what worked

And people who “WILL” ask you the question your employees probably won't
“FRED…ARE YOU THE ONE HOLDING THE COMPANY BACK?”

That's what a STRONG PEER GROUP does…
…It doesn't RUN your company
…It doesn't MAKE your decisions
...It helps YOU become the leader your next-stage company needs

Because if every process, every decision, every problem, and every answer still runs through you…
...YOU DON'T HAVE AN OPERATING SYSTEM
…YOU ARE THE OPERATING SYSTEM
And that’s not scalable

If you're a Landscape, Lawn Care, or Tree Care business owner who's READY to BUILD a company that can run without YOU being in the middle of everything…

…Let's Talk
…Contact Fred today to discover the Power of the TrueWinds Leaders Peer Groups.

Book A Meeting With Fred!
https://lnkd.in/erei7Y5y

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08/14/2026

Fridays With Fred.... .."Your People Are Walking Past Thousands of Dollars Every Day!..." .- Part 3 of 3

How to Turn Every Technician into the Eyes and Ears of Your Sales Team…

Most lawn, landscape, and tree care companies believe sales begin when an Account Manager meets with a client…

They're wrong!
…Sales begin the moment a technician or crew steps onto the property

That's where every owner wants the conversation to begin…

Build a company where every employee helps uncover the next improvement…
…Because the companies that dominate the future won't simply perform the work…
…They'll become the most trusted advisors on every property they service

Read this week’s article to learn more!
https://truewindsconsulting.com/2026/08/14/your-people-are-walking-past-thousands-of-dollars-every-day/

08/08/2026

Fridays With Fred......"The $500,000 Sales Pipeline You’re Mowing or Spraying Past Every Week!"

Part Two of a Three Part Series…

Landscape companies spend enormous amounts of time chasing new customers.

Marketing campaigns
Google Ads
Referral programs
Networking events
Cold calls

There's nothing wrong with any of those.

But here's the irony… …Your biggest sales opportunity may already be sitting on tomorrow morning's route sheet.

The Bottom Line…
Your next half-million dollars probably isn't hiding in another city…
…It's hiding in the clients who already know your name

Stop thinking about maintenance routes...
…Start thinking about opportunity routes

Every property has another chapter waiting to be written…
…Your job is to help clients see it before someone else does

Read this week’s article to learn more!
https://truewindsconsulting.com/2026/08/07/the-500000-sales-pipeline-youre-mowing-or-spraying-past-every-week/

08/07/2026

OWNER PROBLEM #8: YOUR BUSINESS HAS OUTGROWN YOU...

The skills that helped you build a $1 million company will not build a $5 million company...

...And the skills that built $5 million may actually GET IN THE WAY AT $10 MILLION

Early on, the owner does everything.

--Sells
--Estimates
--Schedules
--Hires
--Trains
--Collects money
--Solves problems

That's how you survive

But here's the trap…

…THE OWNER NEVER CHANGES JOBS

--The company grows
--Employees are added
--Managers are hired
--Software is installed
...But the owner keeps operating like it's still 2008

At some point, the company outgrows the owner's operating habits

The next stage of growth may require you to stop doing the things that made you successful in the first place

Your business isn't stuck because it can't grow...

…It may be stuck because YOU haven't changed roles

OWNER QUESTION: Are you doing the same job today that you were doing five years ago?

I've heard this discussion in my Peer Groups hundreds of times…

…Nearly every owner I've worked with has wrestled with this

TrueWinds Consulting | 10 Installments — 10 Owner Problems

Address

1200 Lake St Louis Boulevard, Suite 253
Lake Saint Louis, MO

Website

http://www.truewindsconsulting.com/

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