Perpetual

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A talent advisory firm that builds and cultivates human-centric, high-performance cultures

10/20/2026

togetherness: the social glue that turns a high-performing team into a tribe

Think of the best team you ever worked on. The people would rather be there, with each other, than anywhere else.

That is togetherness, the sixth and final attribute in the Perpetual t3® framework.

- High-performing teams are committed to the company because they are committed to each other
- Togetherness is earned through shared adversity and stories, not organized

No competitor can poach a relationship.

Read more: https://hubs.li/Q04BBHWT0

10/19/2026

NEW JOB! | Contact James - [email protected]

Our client, a fast-growing premium Food & Beverage brand with a cult following in the cocktail and entertaining space, is seeking a Director, Digital & Loyalty Platform to own and scale its direct-to-consumer engine.

This leader will own the full digital ecosystem, from eCommerce and CRM through loyalty program strategy and consumer data, turning a passionate fan base into lasting, high-value relationships as the brand grows across online and retail.

10/15/2026

The worst submarine in the fleet turned around when its captain stopped giving orders.

This edition of Perpetual Reads: Turn the Ship Around! by L. David Marquet.

Marquet moved his crew from leader-follower to leader-leader. It started with one change in language: “Request permission to” became “I intend to.”
Retention and performance followed.

Five stars from our team:
https://hubs.li/Q04zFDjm0

Where do decisions stall in your organization?

10/12/2026

NEW JOB! | Contact Ishqa - [email protected]

Our client, a high-growth premium Food & Beverage brand is seeking a Senior Director, National Accounts - On Premise to speed up growth across top national restaurant, bar and hospitality chains.

This leader will own strategy and ex*****on for national on-premise accounts. That covers building senior customer relationships, negotiating programs, aligning distributors and securing menu placement, to grow volume, distribution and brand visibility in the venues that matter most.

09/18/2026

Most leaders try to hold their teams accountable. The ones who build accountable cultures hold themselves accountable first, in public.

Our latest Perpetual: Reads recommendation is How Leaders Can Inspire Accountability by Michael Timms.

Model it, then expect it. Teams learn accountability from the leader who owns a specific miss, names the fix, and follows through.

The quiet culprit behind most accountability failures: vague expectations. When the target is fuzzy, the miss is guaranteed.

For consumer goods leadership teams, accountability gaps are rarely a motivation problem. They are a modeling and clarity problem.

Three and a half stars from our team. Full review: https://hubs.li/Q04xH8FP0

When did you last own a missed commitment before asking your team to own theirs?

09/17/2026

Leadership is BOTH identity and action. It is more than what you do. It is who you are.

This month we welcome the September cohort to the Perpetual Remote Leadership Development Academy, a six-month remote program for senior leaders.

One 90-minute virtual session per month. One to two hours of pre-work. One assessment. Facilitated by Laura McKenna, former West Point leadership instructor

To the cohort: cameras on, no rank in the room, lean forward and engage.

What is the one leadership lesson you had to learn the hard way?

09/16/2026

Summer is over!

Before you rework the plan for the rest of the year, ask a harder question: do you have the leadership bandwidth to actually deliver it?

Most shortfalls are not strategy problems. They are people problems. A vacant seat. A stretched team. A capability gap nobody wants to own.

Interim and fractional leaders exist for exactly this moment. Proven executives who step in fast, deliver immediately, and give you access to intellectual capital on demand.

Let’s make the rest of the year count.

https://hubs.li/Q04xG-0y0

08/28/2026

Most leaders start with the strategy and then staff it. Great companies do the exact opposite.

Our latest Perpetual: Reads recommendation is Good to Great - Why Some Companies Make the Leap by Jim Collins.

First who, then what. The companies that made the leap got the right people on the bus before they decided where the bus was going.

And the leaders who sustained greatness were not the loudest voices in the room. Level 5 leaders combine personal humility with fierce professional will, and they credit the team before themselves.

When consumer goods leadership teams stall on transformation, the strategy is rarely the problem. The seats are.

Four and a half stars from our team. Full review: https://hubs.li/Q04txVTY0

Did you build your team around the strategy, or your strategy around the team?

08/27/2026

Every commercial plan lands in the same room: a negotiation with a key account.

We recently worked with the Americas sales organization of a global spirits company. Their hardest customer negotiations were stalling and defaulting to concessions.

Three shifts changed the outcome: preparation is the negotiation, trade rather than concede, and the obstacle is the opening.

Full story here: https://hubs.li/Q04tK5hs0

When a negotiation stalls, does your team widen the deal or narrow it to price?

08/26/2026

Most senior leaders aren't struggling with ex*****on. They're struggling with scale.

Leading across brands, markets, and functions in Consumer Goods is a different game entirely. And the skills that got you to Director level aren't the same ones that will carry you further.

That's why we built the Perpetual Leadership Development Academy Remote Edition. A 6-month program for Directors and above who want to lead with more impact, more influence, and more intentionality.

Built around three pillars: Self-Leadership, Culture Leadership, and People Leadership.

Facilitated by Laura McKenna: West Point graduate, Afghanistan war veteran, Blackhawk helicopter pilot, and executive coach with nearly 20 years developing high-performing leaders.

The next cohort starts Sept. 9th. Maximum 20 participants.

LEARN MORE: https://hubs.li/Q04tx5-V0

REGISTER: https://hubs.li/Q04tx4DY0

Address

6 Thorndal Cir, 1st Floor
Darien, CT
06820

Telephone

+12032027634

Website

https://beperpetual.com/

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