McFarlin Stanford

McFarlin Stanford We help landscape business owners grow with clarity and accountability.

Whether the challenge is with people, process or profits, we've coached hundreds of landscape companies to improve operations, profitability and culture.

Running your business off your bank balance rather than cash flow? You're not alone — but we have a better way. 💡When AC...
06/05/2026

Running your business off your bank balance rather than cash flow? You're not alone — but we have a better way. 💡

When ACE Peer Group member Chris Winkler, owner of Coastal Scapes, came to us wanting to hire managers, he walked away with something he didn't know he needed: financial clarity. What happened was a transformative journey leaving him with a clear view of his cash flow and better informed decisions.

New blog is live. Link in bio.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

ACE Perseverance gathered in Evansville, IN, and we mixed meaningful strategy sessions with some serious fun — swim part...
06/04/2026

ACE Perseverance gathered in Evansville, IN, and we mixed meaningful strategy sessions with some serious fun — swim party with flip contests 🩱 and hot tubbing included!

But here's what made this meeting special: we brought a new ACE Peer Group member into the room, and it brought fresh perspective. The conversations went deeper and the questions got better!

What does success actually look like 5 years from now? What needs to change to get there? What are you holding onto that no longer serves your vision? And beyond business... what do you want your life to look like? 🤔

Clarity and accountability create movement. We're excited to walk alongside this next chapter! 💪



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

When a new member joins an ACE Peer Group, their first site visit isn’t to a peer’s company, it’s to Grunder Landscaping...
06/03/2026

When a new member joins an ACE Peer Group, their first site visit isn’t to a peer’s company, it’s to Grunder Landscaping Co.

That’s on purpose. 🌱

Nearly 20 years ago, Marty Grunder created ACE Peer Groups to give landscape business owners real peer support, accountability, and honest conversations about their business. Today, ACE Peer Groups are run in partnership with McFarlin Stanford, but it all started at Grunder – and that’s exactly why we go there first.

The Grunder visit gives new members:
A clear picture of “what good looks like” before they ever host a meeting
The origin story of ACE Peer Groups and how Grunder became a benchmark company
A chance to see the entire business in motion – leadership, culture, processes, branding, and financial discipline
A live example of the transparency and standards expected in an ACE Peer Group

From Marty’s first peer group experience…
To the company that embodies those principles…
To the modern ACE Peer Group structure supporting owners across the industry…

Starting at Grunder Landscaping sets the tone:
this is a place for real numbers, real operations, and real growth. 💪



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

06/02/2026

You could have the best culture, the best perks, free hot dogs Wednesdays… and still lose your best people. 👀

70% of an employee's experience comes down to one thing: their manager.

The new episode of Roots of Success just dropped and this one really hits. Tap the link in bio to listen. 🎙️



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

06/01/2026

Meet your 2025 ACE Facility of the Year — Miracle Farms! 🏆🌿

Chris, Hayden, and Andy sat down with Chris Psencik to share the story behind their brand-new facility, built almost entirely by their own crew, and how they pulled it off without skipping a beat on growth.

That’s just one piece of their story. They had:
🟢 Clear goals
🟢 A solid budget
🟢 A team that pulls together

That's the Miracle Farms way.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

Two new groups, one legendary host, and an unforgettable first site visit! 🌿ACE Excel and ACE Ventura just kicked off th...
05/29/2026

Two new groups, one legendary host, and an unforgettable first site visit! 🌿

ACE Excel and ACE Ventura just kicked off their ACE Peer Group journey at none other than Grunder Landscaping Co. — the company owned by Marty Grunder, the founder of the ACE Peer Group program.

These two groups packed it all into one trip: a facility tour, real talk on accountability and compensation planning, and dinner at Marty and Lisa Grunder's home. (Lisa's hospitality & cooking — a unanimous favorite. 🌮)

By the end of the trip, the energy in the room said it all. This is what the ACE program is about. 👏



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

We’re back from the Business Builders Summit in Nashville, where Jennifer Murray and Kevin Keim spent the week talking w...
05/28/2026

We’re back from the Business Builders Summit in Nashville, where Jennifer Murray and Kevin Keim spent the week talking with landscape business owners and buyers who are serious about building enduring companies, not just surviving the next season.

Across sessions and hallway conversations, one theme kept coming up: the landscape businesses that will have the most options in the next three to five years are already thinking like a strategic buyer.

That’s why we launched the Enterprise Value Accelerator (EVA), our 36‑month program for landscape owners who want to be ready, whether your plan is selling, acquiring, or preparing for succession.

If we connected at the Summit (or you wish we had), reach out to Jennifer or Kevin to continue the conversation about building a more valuable business.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

May ACE Peer Group meetings are officially in the books and we want to pause to celebrate our incredible hosts! 🙌A huge ...
05/27/2026

May ACE Peer Group meetings are officially in the books and we want to pause to celebrate our incredible hosts! 🙌

A huge thanks to:
🔵 Kane Landscapes in Washington, DC | ACE Elevate
🔵 Village Gardener in Jackson Hole, WY | ACE TBDs
🔵 Green Acres Lawn Care in Rockford, IL | ACE PACE
🔵 Suburban Lawn & Landscaping in Philadelphia, PA | ACE Mavericks
🔵 Professional Grounds in Lorton, VA | ACE Chairmen & Executive

We had a lot of fun this month with all these ACE Peer Groups... Especially trying out our new “CEO Swap” with ACE Chairmen and Executive. 😉

Site visits like these are impactful with everyone leaving pumped to go home and implement what they learned. None of these meetings would be possible without hosts like you.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

At GROW! 2026, Ross Moore shared a turning point most growing landscape companies face:"We had reached the point where I...
05/26/2026

At GROW! 2026, Ross Moore shared a turning point most growing landscape companies face:

"We had reached the point where I knew I could not be the coach for our accountant anymore."

What started as "good enough" accounting turned into confusion.
Payroll got messy and reports weren't accurate. Ross realized he couldn't keep coaching his internal accountant through growth.

The solution? McFarlin Stanford's outsourced accounting team.

What changed:
✅ Daily transaction processing
✅ Accurate financial reporting every day of the month
✅ Payroll processing and support
✅ Streamlined accounting processes that scale with growth

After teaming up with McFarlin Stanford, Ross said he has “a CFO-level vision on our books now,” and is much more confident in his numbers.

We don’t just "do the books," we help owners create financial clarity and confidence as their businesses grow so they can make informed decisions.

If your business is growing and your accounting needs an upgrade, let's talk.

Schedule a call. [email protected]/" rel="ugc" target="_blank">https://outlook.office.com/book/[email protected]/

—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

05/25/2026

Yes, banks seek opportunity, but they won’t act without evaluating risk. 🚨

In the latest episode of Roots of Success, Jennifer Murray and Jonathan Peterson break down why understanding the mindset of lenders changes the way you approach growth, liquidity, and financial planning.

The owners who know their numbers walk into those conversations differently. And bankers don’t find any red flags. 🚩🚩

🎧 Listen to the latest episode of Roots of Success with Jennifer and Jonathan owner of Summit Landscape.



—
McFarlin Stanford
📲 214-702-1955
📧 [email protected]
🌐 mcfarlinstanford.com

Address

6116 North Central Expressway Suite 1440
Dallas, TX
75206

Telephone

(214) 702-1955

Website

https://mcfarlinstanford.com/discovery-utah-2025/

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