Viaduct, An Aleron Company

01/16/2026

When budgets tighten, smart strategy wins.

Our latest read breaks down four high-impact marketing priorities every team should focus on when resources are limited:

-Make your fundamentals (like your website and core content) work harder
-Choose one or two initiatives and go all-in
-Prioritize retaining the customers you already have
-Bring your message to life in the real world with grassroots engagement

Whether you’re optimizing strategy or reevaluating spend, this is a solid framework for any team navigating budget pressure.

What’s your top priority when budgets are tight?

A lot of organizations I’ve been speaking with lately (nonprofit, social impact and small businesses alike) are experiencing some uncertainty. That uncertainty oftentimes translates to cutting back on budgets. And more often than not, that means your marketing budget has taken a hit. There are cou...

01/07/2026

Set your nonprofit up for success in 2026 with six resolutions that foster clear communication, realistic goals, psychological safety, and stronger organizational health. A must-read for mission-focused leaders.

These practical steps will help you foster a healthy organizational culture during uncertain times.

01/02/2026

Happy New Year!

The year ahead brings new opportunities to move ideas forward through strong collaboration and ex*****on.

We look forward to working alongside our partners and wish you a year of progress and continued momentum.

12/24/2025

Smart startup leaders know the holidays can be a strategic advantage, not a slowdown.

This article shares actionable ways to maintain business momentum, align teams, and plan intentionally for the year ahead. A great reminder that progress doesn’t stop just because the calendar says December.

To ensure the business stays on track during the holiday season, make preparations well in advance—but don't be afraid to relax too.

12/23/2025

Planning your 2026 IT hiring strategy?

The tech talent market is accelerating fast — IT employment is projected to grow much faster than average through 2034, with about 314,000 openings each year.

The hottest roles? Data Scientists (↑34%), Information Security Analysts (↑29%), and Software Developers (↑15%).

Are you ready to compete for top IT talent in Buffalo?

Our Information Technology Salary Guide gives you the competitive intelligence you need to attract and retain the best professionals in this high-demand market.

📥 Download the free guide now!

Leverage Viaduct's 2025 Information Technology Salary Guide and your organization will be well-positioned to attract these qualified talent with competitive salary rates.

12/09/2025

Launching a startup is full of tough decisions. Discover five key insights that successful founders wish they knew earlier and learn how to avoid common pitfalls on your journey.

Home→Blog→Five Powerful Pieces of Advice for FoundersFive Powerful Pieces of Advice for Founders 5 min read Tech Startup Advice (The article “Five Powerful Pieces of Advice for Founders” by Sonya Matejko was originally published by WeWork.) Today, you might be cold emailing investors. But to...

12/04/2025

Starting a nonprofit can feel overwhelming, but with the right guidance, it doesn’t have to be. Discover practical insights and expert tips to launch your mission with confidence and set your organization up for lasting impact.

Starting a new nonprofit organization? Here's what you should consider, including your mission, proposed budget and how to plan fundraising.

11/21/2025

Great take on nonprofit management:

-Put mission first
-Invest in your people
-Diversify your leadership
-Lean into data-driven tools

Every organization could benefit from a reset using these 7 smart tips from this article!

Managing a nonprofit today means keeping up with the latest trends, diversifying, and adapting. Read our top nonprofit management tips for nonprofits.

11/14/2025

Building a startup is non-stop hustle. Between product, hiring, and funding, branding often gets deprioritized. But as this article argues, consistent branding isn’t just “nice to have” — it can boost revenue by up to 23%.

If you’re scaling your business and want to get the right talent on board, and fast, building that consistent brand identity could be the most powerful move you make.

https://startupnation.com/grow-your-business/maximize-your-marketing/why-consistent-branding-is-the-secret-weapon-for-startup-growth/

10/28/2025

We love seeing new ideas take root right here in Buffalo! 43North’s launch of Radial Ventures, a venture studio designed to build startups from the ground up, is an exciting step for the region’s innovation economy.

As a team that helps startups grow their teams and scale their impact, we’re energized by what this means for local founders.



https://www.43northfoundation.org/blog-posts/radial-ventures-why-the-43north-foundation-created-a-venture-studio-in-buffalo

10/24/2025

Standing out to investors can help amplify the work you’re doing for your community.

This article shares 16 creative approaches for nonprofit founders to catch the attention of angel investors and scale their mission.

https://startupnation.com/manage-your-business/accounting-finance-funding/16-innovative-approaches-to-attract-angel-investors-and-stand-out-from-other-founders/

09/22/2025

is celebrated on September 22 to commemorate the millions of women in the and women business proprietors across the U.S. This day honors the increasing role that women have to play in the world of business today.