11/08/2021
Digital Marketing Coordinator
overview
Required skills and experience:
● College degree (BA/BS), preferably in marketing, business, communications, journalism or a related field
● 1 year minimum experience in marketing (internship included)
● Ability to multi-task and complete simultaneous deadline projects for high-profile clients in diverse industries
● High level of comfort communicating with clients through phone and email interactions
● Research-oriented and ability to quickly learn and adapt to a fast-paced environment
What you need to know:
●Working alongside a team of Digital Marketing Strategists and reporting to an Account Manager, the Marketing Coordinator works closely with a cross-departmental team of individuals to execute initiatives on behalf of clients in the manufacturing industry.
● Utilizing skills in email marketing, content writing, social media, and project management, this role is instrumental in the successful ex*****on of ever-evolving campaigns for B2B companies. This is a great chance to join a highly collaborative team, learn various marketing disciplines, and grow and develop skills in an agency environment.
● Campaign creation: Execute digital marketing initiatives including email outreach campaigns, landing page design, content development & promotion, social media community building, and more in conjunction with the strategy team to meet target marketing goals for clients.
● Cross-team collaboration: Partner closely with cross-functional teams -- including content, graphic design, web development, and search engine marketing -- to support the development of new marketing efforts in social media, SEO, SEM, email, blog, and outside content development.
● Industry and competitive research: Conduct research across varied industries in the manufacturing space to develop new ideas for unique marketing initiatives.
● Experience with B2B marketing or the industrial/manufacturing industry
● Client-facing experience
● Agency experience
● Working knowledge of CRM systems or ecommerce platforms such as WordPress, Metro, and Shopify and/or marketing automation software such as Hubspot, Mail Chimp, and Klaviyo
● Proficiency in email marketing, social media, and web content development