Acumen HR Services

12/08/2023

Hong Kong securities regulator issues in-principle approval to HKVAX

Hong Kong’s Securities and Futures Commission (SFC) has issued an in-principle approval to Hong Kong Virtual Asset Exchange (HKVAX) to operate a virtual asset trading platform under the region’s securities laws.

On Aug. 11, HKVAX announced that it had received an “approval-in-principle” from the SFC to carry out Type 1 and Type 7 regulated activities. The announcement highlighted that a Type 1 license allows the platform to operate a digital asset trading platform that deals with securities, while a Type 7 officially allows the company to provide automated trading services to retail users and institutional investors.

The exchange plans to offer a product category called security token offerings to leverage Web3 investment opportunities.

12/08/2023

Hong Kong’s Web3 Adoption in Q3: Bitcoin, Ether & DogeMiyagi

Hong Kong’s Web3 Adoption in Q3 Signals Positive Shift for Bitcoin, Ether & DogeMiyagi
In August, Hong Kong unveiled a sunny shift by issuing inaugural licenses to crypto exchanges dealing in tokens. This move brightens the city’s drive to rejuvenate its image for both capital and innovation. As summer ignites optimism in Q3, the prospect for accelerated Web3 and DeFi (decentralized finance) adoption, from West to East, sparkles. Inevitably, this casts a bright spotlight on the expansive horizons of sought-after assets like Bitcoin and Ether, as well as emerging projects such as DogeMiyagi (MIYAGI).

Hong Kong Welcomes Crypto Adoption
As Q3 opens to new crypto regulations, retail investors get to engage with coins on exchanges sanctioned by Hong Kong’s Securities and Futures Commission. HashKey and OSL ride high as they secure licenses, empowering them to extend a spectrum of cryptocurrency services to the city’s populace. This stride is a facet of Hong Kong’s grander strategy to restore its financial luster. Yet, its hope to flourish as a cryptocurrency epicenter meets trepidation from watchdogs like the US.

20/07/2023

Consumer Buying Behavior and Marketing: What Does Our Data Say?

Marketing also triggers certain emotions. A really touching ad might make you feel connected to a brand and more likely to buy from them.

By understanding what motivates consumers and tailoring messages accordingly, businesses can be highly successful in getting people to buy their products.

Here are some of the ways marketing impacts consumer purchasing behavior:

Awareness: When consumers become aware of a new product or service and how it makes their lives better, they may be more likely to purchase it.
Brand perception: A well-crafted marketing campaign can create a positive image and association with a brand, making it more appealing to consumers.
Emotion: Marketing that evokes emotion, such as a heartwarming commercial, may make consumers feel connected to a brand and lead them to choose that brand over others.
Discounts and promotions: Offering discounts or promotions can incentivize consumers to purchase a particular product.
Influencers: Consumers may trust the opinions of influencers they follow and be more likely to purchase a product those influencers recommend.

We conducted two surveys to understand consumer shopping behavior and what motivates shoppers to complete the ultimate conversion: a purchase!

28/02/2023

When Jennifer Kim decided to pursue a career in human resources some 15 years ago, it was a surprising choice for a driven college graduate. “It was not where ambitious people went,” says Kim, who worked in internal HR roles before starting her own firm, Workflow, to help advise startups on people operations. “The stereotype was that HR was for people [who] graduated college with a liberal arts degree and were like: ‘Now what?’ So back when I entered this field—as someone who deliberately wanted to be in HR—it was actually quite rare.”

As HR has evolved into a more strategic role, the field is attracting new workers. But will that improve its reputation?