30/04/2026
Hiring senior talent in a new market is one of the highest-stakes decisions a company makes when expanding.
It is also where the most avoidable mistakes happen.
Here is what experienced regional operators have learned:
1️⃣ Hiring from the home market to lead the new one A proven executive at headquarters is not automatically the right person to build a market from scratch.
The skills are different. The context is different.
2️⃣ Under-briefing the agency The more specific the brief, the better the shortlist. "Strong regional background" is not a brief. Industry, team size managed, specific market experience and leadership style all need to be defined upfront.
3️⃣ Moving too slowly once the right candidate is found Senior candidates in Southeast Asia receive multiple approaches. A process that stalls between rounds loses good people to faster-moving competitors.
4️⃣ Skipping the reference check is particularly important in a region where professional networks are dense and reputations travel. A thorough reference process takes 3 days and saves months of a bad hire.
5️⃣ Hiring for the role today, not the role in 18 months. The person who builds the market and the person who runs it at scale are often different profiles. Knowing which phase you are in shapes who you should be looking for.
ATA Services Plus places executive and senior professional talent across Thailand, Vietnam and Malaysia.
✉️ Start a search with our team: https://ata-servicesplus.com/executive-search/