24/09/2021
This position plans and oversees the creative and content strategy supporting fundraising, campaigns and brand objectives and goals.
Accountabilities
• The role is ultimately accountable for Thailand’s communications and content strategy.
• The role holder will comply with the organisation’s policies and procedures.
• The role holder will cultivate and manage the engagement and integration of celebrity and brand ambassadors in support of campaign and fundraising goals
Duties & Responsibility
• Work with fundraising and campaign managers; to plan and manage the communications calendar ensuring that campaigns, brand and fundraising communication objectives are coordinated and achieved.
• Working with fundraising and campaign managers, to lead the communications team in the development and optimisation of effective and coordinated communications strategies and
the evaluation of those strategies.
• To cultivate and manage the engagement and integration of celebrity and brand ambassadors in support of fundraising and campaign goals.
• Provide leadership to the Digital Communication Officer in the coordination, achievement
of communications objectives.
• Produce compelling narratives, content/creative assets and engagements that support fundraising and campaign goals and objectives across digital/social and offline platforms including but not limited to:
Producing creative assets and communications that support fundraising
strategies including supporter journeys and fundraising appeals
o Producing creative assets and communications that support campaigning supporter journeys.
o Writing Press releases
Provide support to crossover teams in the creation of content for specific regional audiences.
Oversee and manage all content creation activities for the website.
Lead on innovative strategies for engagement
To ensure that the communications comply with WAP brand guidelines, WAP strategic visions and meet the brand growth ambitions of the organisation.
Responsibility for planning and budgetary control of the communications budget.
Drive and propose new compelling content (research, source and develop story ideas).
Write and produce communication materials/messages such as features, interviews, expert pieces, blogs.
Develop toolkits that empower constituents to fundraise digitally for events and other crowdfunding campaigns.
Generate content and engagement across all digital media platforms that moves users to donate and/or raise funds.
Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate.
Write and disseminate all press releases, media alerts and informational documents.
Lead social media strategies in a way that ensures all content aligns with the organization.
Email Marketing:
• Create email campaigns, including monthly eNewsletter.
• Analyse email metrics, sharing results and adjust strategies based on outcomes.
• Oversee email lists, segmentation, and content development.
• Manage all media contacts.
• Produce thought – provoking blog posts, newsletters, copy for programming and fundraising materials, email campaigns and social media posts – as well as editing and proofing content created by others across the business.
• Design and deliver the communications plans in line with the communications strategy across the entire spectrum of comms disciplines including media and public relations, celebrity management, internal comms, brand marketing, email campaigns, advertising, marketing, digital and social media.
Organisational responsibilities
• To provide leadership in communications strategy development and ex*****on in the organisation, agreeing standards and evaluating outputs and outcomes against agreed KPI’s
• To work collaboratively with internal and external stakeholders
• To ensure that the WAP brand is enhanced in a positive way and that meets the organisations current and future vision.
Qualification Required
A degree from a reputable educational institution in one or more of the following fields: communications, marketing, public relations, journalism, and international relations developments.
Proven track record in Digital Content Strategy and Implementation.
Demonstrated in-depth experience developing, executing, and evaluating communications strategies.
Excellent writing skills and conceptual/ creative development skills that can be executed across multiple platforms
Leveraging social networking and other online and offline community-related tools and content.
An enthusiasm for experimenting with new/innovative communications technologies/strategies.
Significant hands-on experience in digital content strategy.
High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
Demonstrable experience of responsibility and accountability for delivery of high impact communications strategies
