06/07/2023
from .V.C CORPORATION ( Premium ) under
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1- Executive, Brand
Job Summary
• Execute marketing campaigns and brand strategy to increase and expand brand awareness, visibility, TOM, and market share.
Key Responsibilities
1. Implement marketing activities to achieve effective communications and expand brand awarenessness to target consumers based on the agreed plan and budget.
2. Identify opportunities for activating brand to new channels and/or consumer segments to expand awareness.
3. Work closely with all functions to communicate a coherent brand identity in merchandizing and promotion activities and execute brand activities on time.
4. Regularly monitor and analyze own brand and competitors’ performance in the market in order to continuously provide insightful updates and recommendations to line manager.
5. Monitor and collect relevant market data including market trends and new development and utilize information for brand improvement.
6. Monitor, collect and analyze necessary market data and provide insight information on market trends and new development to Brand Manager for the development action plan and brand improvement.
7. Submit competitive report on both ATL and BTL activities, as well as a monthly monitoring report (signage, POSM, premium products, etc.).
8. Other tasks assigned by superior.
Key Challenges
1. Require active and creative thinking at all time to keep the brand stand out as number 1 and move away from competitors.
Qualifications
1. Education:
o Bachelor's Degree in Business Administration, or an equivalent degree.
2. Experiences:
o Minimum three years’ experience in marketing role or similar role in FMCG
3. Skills and knowledge:
o Good interpersonal and communication skills
o Good in English, both oral and written
o PC literate – Microsoft Office – Word, Excel and PowerPoint
Contact to .V.C CORPORATION ( Premium ) under for more details:
https://t.me/ChanleakhenaSOK
Call: 061 997 333
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