Be part of our growing team. The LYR chain of businesses known today started with a very humble beginning in 1983. Rubinos Sr.,a self-made man, visionary and a strong-willed entrepreneur. With a very meager starting capital of P9,000, LYR started a small home-based furniture business. Lots of hard work, creativity, dedication, discipline, perseverance and strong determination to suc
ceed are his significant qualities that enabled him to sell thousands of furnitures all over Tagum and the neighboring areas. In 1989 LYR Marketing started selling quality appliances and small items alongside with furnitures. These products sold like “hot cakes”. With the amazing sales performance of LYR Marketing, many established suppliers got interested and enticed. SANYO, SONY and SHARP offered LYR Marketing product dealership. This was the big break and the turning point for LYR business. With the dealership, LYR did not only show his superior sales performance but he also broke the sales records of his big and well entrenched competitors making him No.1 in the industry within a span of 5 years inspite of having only 5 branches operating at that time. For a short span of time, LYR Marketing made a quantum leap. It was able to put up 25 subsidiary businesses including lending and financing. Its sales performance was unparalleled. Recently, LYR got exclusive dealership of HONDA in Tagum City and for barely a year ranked No.4 in sales all over Mindanao. This meteoric rise of LYR Marketing spawned LYR Group of Companies which is also responsible in propelling business expansions. The success behind LYR Group of Companies is purely attributed to the man whose business acumen, wisdom and management style transcend beyond the borders of our time. It is better understood in the light of his pragmatic application of management theories and practices in his business. LYR is a good paradigm of a very successful entrepreneur who started his business with less capital. Today his multi-million peso business speaks for his achievements for the past 39 years.
