26/08/2026
Social Media Manager & Strategist / Graphic Artist
Whiten Beauty & Wellness is a fast-growing beauty, wellness, and aesthetic clinic brand with nationwide branches and franchise expansion. We are building a scalable, customer-focused, and results-driven company with the long-term vision of becoming one of the leading beauty brands in the Philippines.
As we continue to expand, we are looking for a highly competent Social Media Manager & Strategist / Graphic Artist who can strengthen our brand presence, develop effective digital marketing strategies, create compelling visual content, and support the company's long-term growth through strategic and creative ex*****on.
Role Overview
The Social Media Manager & Strategist / Graphic Artist will be responsible for managing the company's social media platforms, developing content and growth strategies, creating high-quality graphic designs, and ensuring consistent brand messaging across all digital channels.
This role goes beyond content posting and graphic design. It requires someone who understands audience behavior, digital marketing, branding, content strategy, and social media growth. The successful candidate must be able to create content that not only looks visually appealing but also drives engagement, inquiries, brand awareness, customer acquisition, and franchise growth.
The ideal candidate is highly creative, analytical, proactive, detail-oriented, and passionate about producing content and campaigns that deliver measurable business results.
This position reports directly to the CEO and Management Team.
Key Responsibilities
* Develop and execute social media strategies aligned with company goals and business objectives
* Manage and grow the company's social media presence across Facebook, Instagram, TikTok, and YouTube
* Create and implement monthly content calendars for promotions, treatments, events, branch activities, franchise campaigns, and company initiatives
* Plan, develop, and execute content strategies that increase engagement, reach, follower growth, and lead generation
* Design high-quality graphics, promotional materials, advertisements, social media creatives, posters, flyers, and marketing assets
* Ensure all visual content aligns with company branding, messaging, and quality standards
* Create compelling social media content that strengthens brand awareness and audience engagement
* Collaborate with management and branch teams to gather content and execute marketing campaigns
* Coordinate content production for promotions, product launches, events, franchise opportunities, and company announcements
* Analyze social media performance and provide recommendations for continuous improvement
* Monitor audience engagement, trends, competitor activity, and platform updates
* Identify opportunities to improve content performance, brand visibility, and customer engagement
* Assist in planning and executing digital marketing campaigns and brand-building initiatives
* Create content that supports customer acquisition, customer retention, brand awareness, and franchise lead generation
* Maintain organized digital asset libraries and marketing materials
* Ensure timely delivery of all creative materials and campaign requirements
* Recommend innovative content ideas, campaign concepts, and marketing initiatives that support business growth
Qualifications
* Bachelor's Degree in Marketing, Communications, Multimedia Arts, Advertising, Graphic Design, Digital Media, or a related field
* At least 2–5 years of experience in social media management, content strategy, graphic design, digital marketing, or a related role
* Strong portfolio showcasing graphic design, branding, social media campaigns, and creative projects
* Proficiency in Canva, Adobe Photoshop, Illustrator, and other graphic design tools
* Strong understanding of Facebook, Instagram, TikTok, YouTube, and social media best practices
* Experience developing content strategies that drive engagement, audience growth, and lead generation
* Strong understanding of branding, content marketing, and digital marketing principles
* Excellent visual storytelling, communication, creative thinking, and strategic planning skills
* Strong organizational and project management abilities
* Ability to manage multiple projects while maintaining high-quality output
* Excellent attention to detail and commitment to brand consistency
* Ability to work independently and perform well with minimal supervision
Preferred Experience
* Beauty clinic, aesthetic clinic, wellness, healthcare, retail, franchise, or service industry experience
* Experience managing social media accounts for growing brands
* Experience creating content for paid advertising campaigns
* Experience supporting multi-branch businesses and franchise marketing initiatives
* Experience developing social media growth strategies with measurable results
* Experience working directly with executives, business owners, or marketing leadership teams
* Experience analyzing campaign performance and translating insights into actionable strategies
What Success Looks Like
* Consistently delivers high-quality content and marketing materials on schedule
* Maintains a strong, active, and professional social media presence
* Increases audience engagement, reach, and follower growth across platforms
* Produces content that generates inquiries, leads, and franchise interest
* Maintains strong brand consistency across all digital platforms and marketing materials
* Successfully executes social media strategies that support business growth objectives
* Identifies opportunities to improve content performance and audience engagement
* Provides valuable marketing insights and recommendations to management
* Contributes directly to the company's growth, visibility, and expansion objectives
This Role Is a Great Fit If You
* Enjoy combining creativity with strategy and business objectives
* Take pride in producing high-quality content and visual work
* Understand how branding, content, and social media influence customer behavior
* Enjoy analyzing performance data and improving results
* Stay updated on social media trends, platform updates, and digital marketing innovations
* Can manage multiple projects without sacrificing quality
* Take ownership of your responsibilities and perform well with minimal supervision
* Enjoy bringing creative ideas and strategic initiatives to life
* Want to play a key role in growing a fast-expanding brand
This Role Is Not For You If
* You struggle to meet deadlines and campaign schedules
* You require constant supervision to complete tasks
* You are uncomfortable receiving feedback and revising creative work
* You lack attention to detail and quality standards
* You focus only on content creation without considering business results
* You are not interested in strategy, analytics, and performance improvement
* You have difficulty managing multiple projects and priorities
* You are looking for a low-responsibility or low-accountability position
Join Whiten Beauty & Wellness and become a key contributor to the brand growth, marketing excellence, franchise expansion, and continued success of one of the Philippines' fastest-growing beauty and wellness brands.
