24/08/2026
We're hiring a Paid Media Specialist (Google Ads & Meta Ads) to join a growing UK-based digital marketing agency helping brands generate qualified leads and measurable growth through performance-driven digital strategies.
📌 RESPONSIBILITIES:
Paid Media Campaign Management
• Build, manage, and optimise Google Ads and Meta Ads campaigns focused on lead generation for local service businesses.
• Apply PPC strategies tailored for local services, including location-based targeting and high-intent search campaigns.
• Take ownership of existing campaigns and improve performance through structured optimisation.
• Apply best-practice campaign structures across search and paid social.
• Manage budgets with a focus on qualified patient enquiries and conversions.
Lead Generation & Retargeting Strategy
• Use Google Ads to capture high-intent local demand for treatments and services.
• Drive additional leads by retargeting website visitors and non-converting users through Meta Ads.
• Align Google and Meta campaigns so they function as a single lead generation system.
• Test ads, audiences, and messaging to improve lead quality and conversion rates.
Conversion Tracking & Measurement
• Set up and maintain conversion tracking across Google Ads, Meta Ads, and GA4.
• Ensure tracking is accurate, tested, and reliable before scaling campaigns.
• Identify and resolve tracking or attribution issues independently.
• Maintain clean data to support optimisation and reporting.
Reporting & Client Communication
• Produce weekly and monthly performance reports using established reporting tools.
• Present reports via email, communicating directly with clients in clear and professional language.
• Write concise commentary explaining results, changes made, and next steps.
• Translate performance data into simple, non-technical insights for time-poor clients.
Ownership & Professional Conduct
• Take full responsibility for assigned accounts and workload.
• Work within existing templates and processes while supporting improvements.
• Communicate progress and risks clearly without requiring close supervision.
• Maintain professional standards in delivery and client communication.
📌 REQUIREMENTS:
Experience
• Minimum 5 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Proven experience using PPC for local service-based businesses.
• Strong background in lead generation campaigns rather than ecommerce.
• Experience producing weekly and monthly client-facing reports and communicating directly with clients via email.
• Experience inheriting and improving existing campaign accounts.
• Experience working in an agency or multi-client environment is preferred.
• Experience with aesthetic clinics is preferred, or experience within medical, healthcare, or dentistry-related industries where advertising restrictions apply.
Education
• Bachelor’s degree in Marketing, Digital Media, or a related field is preferred but not essential.
• Relevant hands-on paid media experience may be considered in place of formal education.
Technical Skills
• Strong hands-on expertise in Google Ads and Meta Ads platforms.
• Solid understanding of conversion tracking, GA4, and lead attribution.
• Ability to plan and execute retargeting strategies through Meta Ads.
• Comfortable working with reporting tools and performance dashboards.
• Ability to diagnose and resolve tracking or performance issues independently.
Soft Skills
• Highly independent and able to take ownership with minimal supervision.
• Commercially minded with a strong focus on lead quality and results.
• Detail-oriented, particularly with tracking accuracy and reporting clarity.
• Clear and professional written communication skills.
• Organised, proactive, and reliable in managing workload and priorities.
• Comfortable working in a fast-growing, agency-style environment.
📌 IF YOU ARE WHAT WE ARE LOOKING FOR, THEN HERE’S WHAT YOU NEED TO DO:
1.Send us an application through [email protected] with a link to your resume and portfolio or apply through this link: https://bit.ly/3xrmKjt
📌 RATE AND WORK DETAILS:
* Full-time, 40 hours per week
* Client is based in UK
* Permanent Work from Home
* Plus HMO Benefit
* No time tracking software
* Incredible company culture and supportive environment!
📌 START DATE: ASAP
Please read and follow application instructions carefully!
APPLY TODAY and build your career with Resource Worldwide while working long term directly for a Client!💯