24/08/2026
We're hiring a Paid Media Specialist (Google Ads & Meta Ads) to join a growing UK-based digital marketing agency helping brands generate qualified leads and measurable growth through performance-driven digital strategies.
π RESPONSIBILITIES:
Paid Media Campaign Management
β’ Build, manage, and optimise Google Ads and Meta Ads campaigns focused on lead generation for local service businesses.
β’ Apply PPC strategies tailored for local services, including location-based targeting and high-intent search campaigns.
β’ Take ownership of existing campaigns and improve performance through structured optimisation.
β’ Apply best-practice campaign structures across search and paid social.
β’ Manage budgets with a focus on qualified patient enquiries and conversions.
Lead Generation & Retargeting Strategy
β’ Use Google Ads to capture high-intent local demand for treatments and services.
β’ Drive additional leads by retargeting website visitors and non-converting users through Meta Ads.
β’ Align Google and Meta campaigns so they function as a single lead generation system.
β’ Test ads, audiences, and messaging to improve lead quality and conversion rates.
Conversion Tracking & Measurement
β’ Set up and maintain conversion tracking across Google Ads, Meta Ads, and GA4.
β’ Ensure tracking is accurate, tested, and reliable before scaling campaigns.
β’ Identify and resolve tracking or attribution issues independently.
β’ Maintain clean data to support optimisation and reporting.
Reporting & Client Communication
β’ Produce weekly and monthly performance reports using established reporting tools.
β’ Present reports via email, communicating directly with clients in clear and professional language.
β’ Write concise commentary explaining results, changes made, and next steps.
β’ Translate performance data into simple, non-technical insights for time-poor clients.
Ownership & Professional Conduct
β’ Take full responsibility for assigned accounts and workload.
β’ Work within existing templates and processes while supporting improvements.
β’ Communicate progress and risks clearly without requiring close supervision.
β’ Maintain professional standards in delivery and client communication.
π REQUIREMENTS:
Experience
β’ Minimum 5 years of hands-on experience managing Google Ads and Meta Ads campaigns.
β’ Proven experience using PPC for local service-based businesses.
β’ Strong background in lead generation campaigns rather than ecommerce.
β’ Experience producing weekly and monthly client-facing reports and communicating directly with clients via email.
β’ Experience inheriting and improving existing campaign accounts.
β’ Experience working in an agency or multi-client environment is preferred.
β’ Experience with aesthetic clinics is preferred, or experience within medical, healthcare, or dentistry-related industries where advertising restrictions apply.
Education
β’ Bachelorβs degree in Marketing, Digital Media, or a related field is preferred but not essential.
β’ Relevant hands-on paid media experience may be considered in place of formal education.
Technical Skills
β’ Strong hands-on expertise in Google Ads and Meta Ads platforms.
β’ Solid understanding of conversion tracking, GA4, and lead attribution.
β’ Ability to plan and execute retargeting strategies through Meta Ads.
β’ Comfortable working with reporting tools and performance dashboards.
β’ Ability to diagnose and resolve tracking or performance issues independently.
Soft Skills
β’ Highly independent and able to take ownership with minimal supervision.
β’ Commercially minded with a strong focus on lead quality and results.
β’ Detail-oriented, particularly with tracking accuracy and reporting clarity.
β’ Clear and professional written communication skills.
β’ Organised, proactive, and reliable in managing workload and priorities.
β’ Comfortable working in a fast-growing, agency-style environment.
π IF YOU ARE WHAT WE ARE LOOKING FOR, THEN HEREβS WHAT YOU NEED TO DO:
1.Send us an application through [email protected] with a link to your resume and portfolio or apply through this link: https://bit.ly/3xrmKjt
π RATE AND WORK DETAILS:
* Full-time, 40 hours per week
* Client is based in UK
* Permanent Work from Home
* Plus HMO Benefit
* No time tracking software
* Incredible company culture and supportive environment!
π START DATE: ASAP
Please read and follow application instructions carefully!
APPLY TODAY and build your career with Resource Worldwide while working long term directly for a Client!π―