11/04/2018
BUSINESS TOURISM AND
MICE
MASTERCLASS
2018
GROWING DESTINATION TOURIST ARRIVALS
THROUGH BUSINESS TOURISM AND MICE
LEADERSHIP DEVELOPMENT.
13 - 15 JUNE, 2018
Johannesburg
(Gauteng South Africa
Venue TBC)
TO REGISTER CONTACT:
Thembi Mthembu
[email protected]
+27 82 806 6251
JUNE
Africa MICE Academy
The ultimate goal is to optimize on the opportunities
that the 21st century leisure and business tourism
presents at national, continental and global levels.
This, however, requires, a new holistic and integrated
capacity building approach, hence the need for this
kind of Masterclass.
INTRODUCTION
THE FACULTY AND
CURRICULUM
Our diverse and comprehensive Masterclass curriculum will be pre
-
sented by a faculty comprising some of the world’s most experienced
leaders and experts in the MICE industry. It will particularly be valuable
as there is no such integrated professional development programme
being offered in Africa.
THE BENEFITS
This professional development programme will
provide a holistic view of the opportunities for the
Africa MICE industry. It will focus on among others,
current issues, trends and key standards, while
providing a tangible approach in addressing cur
-
rent and future challenges. It will equip delegates
with a clear picture of what Africa MICE Tourism
Industry is (and is not) as well as all the essential
practical knowledge and skills delegates need to be
successful in their new business role.
BENEFITS OF ATTENDING
WILL INCLUDE AMONG OTHERS:
To leverage the existing MICE tourism opportunities to bid for
mega and hall mark events utilizing existing marketing channels.
To upskill themselves in how to formulate short to
long-term strat-
egies to radically focus business tourism destination marketing.
To improve their skills set and competencies (public
and private
tourism professionals) to be more impactful and effective.
To ensure adequate knowledge on the MICE sector,
components,
but in particular how destination partners can work in unison to
ensure success.
To learn how the public and private sector can work
together to
generate more MICE tourism business to destinations and
convent increase tourist arrivals and receipts; and ensure govern