10/09/2026
๐ฐ Featured in The Straits Times
Reeracoen Groupโs latest regional study, The Great Restructuring: ASEAN Consumer & Business Pulse Survey 2026, developed in partnership with Rakuten Insight, has been featured in The Straits Times, highlighting how businesses across ASEAN are rethinking hiring, investment and growth.
The coverage spotlights a shift towards more strategic growth, with 32โ47% of businesses hiring selectively, operational efficiency emerging as a key growth priority, and AI and technology playing an increasingly important role in business strategy across the six markets surveyed.
The feature also shares perspectives from Reeracoen Group CEO Kenji Naito and Rakuten Insight Singapore Country Director Cheryl Ng on why investing in people, processes and readiness matters as ASEAN adapts to a changing economic environment. As priorities continue to evolve across the region, the findings reinforce the importance of building the right capabilities today to prepare for the next phase of growth.
๐ Read the full feature: https://zurl.co/cWBsZ
New Reeracoen Group x Rakuten Insight survey of 3,630 consumers and business leaders across six ASEAN markets highlights selective hiring as the domin Read more at straitstimes.com. Read more at straitstimes.com.