21/06/2021
How to scam people? Copywriting and marketing explained.
From Money Explained Netflix Series.
1 - Fantastic promise:
Eg: Wouldn’t you like to learn how to make a fortune in real estate without needing any money?
I assure you, its very real, and actually pretty easy to do if you just follow my system step by step.
2 - Compelling rags to riches story:
Seeing my life is now, its hard to believe that before I discovered my shortcuts, I were dead broke, living in my sister in laws basement.
Testimonials from supposedly happy customers:
Using just one of Jeff Paul’s shortcuts, I’m currently making over $250,000 a year.
3 - Create a sense of urgency:
You have to get moving, because I’m only looking for a few people, a few motivated people, hardworking people in your area.
4 - Insist your scam is definitely not a scam
We get criticized so much:
“We are network marketing company. We are not real cryptocurrency or whatever I hear out there.
We wilk say to the regulators, that we are the most transparent, most powerful and most legal cryptocurrency out there.”
5 - How to not being prosecuted (Puffery):
It can be acceptable to exaggerate, as long as you keep it vague and subjective, or can claim no reasonable buyer would take it seriously.
Kredit: Aqif Azizan