12/06/2026
When a team pushes back on change, jumping straight to solutions means missing the root cause. Resistance is usually driven by four underlying factors:
• Loss: Acknowledge what’s being left behind before introducing the new.
• Anxiety: Reduce uncertainty through consistent, transparent messaging.
• Lack of control: Involve people early to give them ownership of the outcome.
• Flaws in the plan: Treat pushback as valuable insight to optimize your strategy.
Listening to resistance isn’t about slowing down: it’s about ensuring the whole organization actually moves forward together.