05/05/2026
does not look at its archive as something to preserve, but as a platform to reactivate⬇️
With 10x10: , the brand chooses a clear strategy: not simply to celebrate its icons, but to place them in the hands of creatives capable of bringing new codes, new communities and new visions.
It is a way to transform heritage into contemporary language, and to show that a brand’s identity does not remain still: it is also built through dialogue, contamination and reinterpretation.
At a time when fashion is searching for new ways to generate culture, chooses to start from what it has already created to imagine what it can still become.
We are very curious to see these interpretations take shape. ⚡⚡⚡
What about you?
StreetwearCulture