01/05/2026
Job Title: Retention Marketer (D2C)
Job ID: TBH7079
Location: Hyderabad, Telangana (In-Office)
Experience: 3–5 Years
Company Size: Startup / Small Enterprise
Role Overview
Are you a data-driven marketer who believes that a customer’s journey truly begins after their first click? BizonHire is looking for a D2C Retention Marketer for our client who understands that sustainable growth is built on loyalty, not just acquisition.
In this hands-on role, you will be the architect of our customer lifecycle. You will own the repeat purchase rate and Lifetime Value (LTV) by building sophisticated automation flows across WhatsApp, Email, and SMS. If you love analyzing cohorts, segmenting users, and turning "one-time buyers" into "brand advocates," this role is for you.
Key Responsibilities
1. Lifecycle & Retention Strategy
Own and scale the end-to-end customer retention and repeat purchase programs.
Design multi-channel lifecycle journeys (WhatsApp, Email, SMS) to nurture users from onboarding to advocacy.
Consistently move the needle on Repeat Purchase Rate, LTV, and Retention Revenue.
2. WhatsApp Marketing (Core Focus)
Build and manage advanced WhatsApp automation flows, including Welcome series, Abandoned Cart/Browse, and Post-purchase flows.
Execute high-converting broadcast campaigns using precise segmentation.
Optimize messaging copy, CTAs, and timing to maximize engagement and conversion.
3. CRM & Data Analytics
Perform deep-dive cohort analysis to identify customer drop-off points and growth opportunities.
Segment the user base using RFM (Recency, Frequency, Monetary) models and behavioral data.
Track and report on campaign-level revenue contribution and overall engagement metrics.
The Ideal Candidates
Experience: 3–5 years in D2C Retention/CRM Marketing (In-house experience with E-commerce brands is highly preferred).
Technical Expertise: Hands-on experience with tools like Klaviyo, CleverTap, Web Engage, or specialized WhatsApp automation platforms.
Automation Mastery: Proven ability to build and optimize scalable, automated workflows (Welcome, Re-engagement, Replenishment).
Data-Driven: Deep understanding of retention metrics like LTV, Repeat Rate, and Revenue per Subscriber.
Strategic Thinker: Ability to segment complex CRM data based on lifecycle stages and purchase patterns.
Perks & Work Culture
Growth-Driven Environment: Work in a highly collaborative and innovative startup culture.
Impact: Lead the design thinking for new product launches and retention systems.
Schedule: 6 days per week in our Hyderabad office.
Compensation: Competitive salary based on experience and expertise.
How to Apply:
If you are ready to lead the retention engine for a growing D2C brand, join the BizonHire network today.
🔗 Send Your CV:
[email protected]
BizonHire – Inspiring Talent. Driving Growth. 📈