27/03/2019
Roles of Digital Marketing Strategist
Responsibilities
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
Requirements
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Extensive knowledge on SEMrush, SimilarWeb & other analytical tool
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• 5-6 years experience purely in digital marketing
• Candidates who have handled e-commerce(magento) projects are added advantage
Key Skills
SEO
1. On Page SEO
• Site audit
• Keyword research
• Generate SEO optimized content involving well performing keywords
• Implementing keywords in title, meta & description
• Google analytics monitoring, analyze the traffic
• Google webmaster tools for analyzing the website health
• Page speed insight monitoring for website performance
• Closely work with developers for implementing the improvements on monthly basis
• Generate mid-month & monthly reports and send them to clients
• Copyscape analysis
2. Off Page SEO
• Link building
• Directory listing
• Content generation
• Blogging
• Social bookmarking
• Info-graphic submission
SEM
• Paid campaigns based on client's budget for a month
• PPC (pay per click)
• CPC (cost per click)
• CPM (cost per thousand impressions)
• Google adwords
• Bing adwords
• Yahoo search ads
• Landing page promotions
• Lead capture from form data
• Generate mid-month & monthly reports and send the same to the clients
• Web analytics
Display Advertising
• Ad blocking
• Contextual advertising
• Behavioral targeting
• Affiliate marketing (if required)
• Mobile advertising
Social Media Marketing
• Blogging
• Micro-blogging in twitter
• Expertise sharing (LinkedIn, yahoo answers)
• Quick sales & support communication
• News & press release sharing
• Internet resource sharing (bookmarking)
• Facebook pixel knowledge is must
• Social networking & reaching target audience
• Community involvement
• Branding & creating social media feature for brand recommendation
• Search engine reputation management
• Paid campaigns based on various demographics.
• Increase brand awareness
• Short tail / high competition keywords, medium tail keywords, long tail keywords implementation & analysis
• Prepare case-studies
• Spying on competitors
• Maintain online reputation management
• Ad targeting on minimal budget
YouTube
• Maintain youtube channel. Run TrueView Ads, video discovery ads, in-stream ads, preroll ads, bumper ads based on web traffic analysis.