Palash Careers

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19/08/2020

• Produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects may require directing external resources, the role is expected to be hands-on.
• Translate product positioning, existing research, and offline/online Marketing strategies into effective designs.
• Work with e-commerce team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, and web standards. Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision.
• Work with the Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs.
• Manage and produce digital design work, including banner sizing and versioning.
• Translate wireframes into simple, easy-to-use User Interfaces.
• Ensure consistency of brand and creative across digital customer touchpoints.
• Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics.
• Other duties as assigned. Qualifications
• Bachelor’s degree in digital design, graphic design, graphic communications or related field.
• Minimum 2 years of successful professional design experience, preferably at a digital agency or in-house Web team for a product-driven business.
• Strong portfolio of design work, showing solutions to business problems through effective design.
• Able to present concepts and lead internal teams to the correct solution.
• Experience in web marketing/web design with a strong knowledge of HTML, Photoshop, FTP, web design and development principles
• Deep knowledge with Web design processes • Experience designing e-commerce websites or advertising
• Strong work ethic and personal accountability
• Strong attention to detail
• Strong time management
• Good interpersonal skills
• Proficient with Adobe Creative Suite products, Photoshop in particular

10/08/2020

Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements
• Degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement

10/08/2020

Responsibilities :
 Proficiency in taking the client's initial concept and create a design in a
targeted medium that incorporates the vision and brand of a product,
service, an advertisement, or other graphical content.
 Designing layouts for Products, Custom digital solutions like web & mobile
applications.
 Collaborate with cross-functional teams to define, design and ship new
features.
 Patients with a process of trial and error to complete a design.

Technical Skills :
 Hands-on programming skills on HTML5, CSS3, JavaScript, Jquery,
Wordpress & Bootstrap.
 Proficiency in Sketch, Photoshop & other designing tools & understanding
of Design Principles
 Experienced in Web development and knowledge of modern responsive UI
design.
 Experience of GIT, SVN (or any other code repository).
 Responsive Web applications frontend and Mobile app slicing.
 Concepts of User Experience.
 Themes customization.
 Experience of working on WordPress themes
Education:
• Bachelor's (Preferred)
Technical skills needed:
• HTML (Required)
• Javascript (Required)
• Photoshop 7 (Required)
• Bootstrap (Required)
• Java Script (Required)
• jQuery (Required)
• CSS (Required

10/08/2020

Responsibilities
 Research industry-related topics
 Prepare well-structured drafts using digital publishing platforms
 Create and distribute marketing copy to advertise our company and products
 Interview industry professionals and incorporate their views in blog posts
 Edit and proofread written pieces before publication
 Conduct keyword research and use SEO guidelines to optimize content
 Promote content on social networks and monitor engagement (e.g. comments and shares)
 Identify customers’ needs and recommend new topics
 Coordinate with marketing and design teams to illustrate articles
 Measure web traffic to content (e.g. conversion and bounce rates)
 Update our websites as needed
Requirements
 Proven work experience as a Content Creator, Copywriter or similar role
 Portfolio of published articles
 Hands-on experience with Content Management Systems (e.g. WordPress)
 Excellent writing and editing skills in English
 An ability to fact-check long-form content pieces
 Time-management skills
 Familiarity with SEO
 Bachelors in Marketing , English, Journalism or relevant field

10/08/2020

Job Description :
• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools
• Work with copywriters and designers to ensure content is informative and
appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to
create a strong network.
• Hire and train others in the team
• Provide constructive feedback
Qualification
• Experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and
impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram,
Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

Build The Skills To Survive, Sustain & Scale Your Business Or Career
08/08/2020

Build The Skills To Survive, Sustain & Scale Your Business Or Career

Build Skills to Survive, Sustain & Scale - your business or career
08/08/2020

Build Skills to Survive, Sustain & Scale - your business or career

Address

Palash Creations
Bangalore

Telephone

+919008306511

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