11/07/2022
"5 Cool Candidate Sourcing Technologies for the Modern Talent Acquisition Leader"
As the leading social networking site in the world, with around 2.7 billion monthly active users globally, Facebook has a massive audience with diverse backgrounds, experience levels, and skills, as well as a powerful audience targeting engine for social advertising. Facebook users are also among the most active social media users – on an average, they spend around 38 minutes per day on the platform.
For many roles, Facebook can be a particularly effective talent sourcing channel. For example, truck drivers. According to a 2019 survey by Truckers News, 63% of truck drivers use Facebook, which is by far their social media platform of choice. They also use Facebook frequently to get information about the trucking industry.
Furthermore, the social media behemoth provides a native Facebook for Jobs feature, which enables employers to target active job seekers by posting jobs organically (for free) on the platform.
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COVID-19 has changed how companies search for candidates. Read about using 5 talent sourcing technologies to become a better talent acquisition leader.