20/05/2026
A recent hiring poll shared by Helen sparked some interesting conversations around what businesses believe is the biggest challenge when trying to attract the right people.
Salary naturally featured heavily, and of course it plays an important part, but many hiring challenges begin much earlier than that.
Often, it comes down to how the opportunity is positioned in the market.
The strongest candidates are usually already employed. They are looking at the full picture before making a move: the opportunity itself, the environment, leadership, flexibility, long-term prospects and whether the role genuinely feels worth changing jobs for.
That’s why recruitment is rarely just about advertising a vacancy.
It’s about understanding how a business is perceived externally, what candidates in the local market value, and how to present an opportunity in a way that attracts the right people from the outset.
This is a huge part of how Helen works with businesses across the ME region, taking time to understand the wider picture before going to market.
Sometimes, small changes in positioning can completely change the quality of response.
If hiring has felt more difficult recently, Helen is always happy to have an honest conversation about what may be affecting response levels and how the role could be positioned more effectively in the market.
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