Beringer Tame

Beringer Tame We are a dedicated, friendly and professional team of digital marketing & ecommerce recruiters who w

Meta’s looking to advance its language translation tools with the launch of a new ‘No Language Left Behind’ AI model, wh...
13/07/2022

Meta’s looking to advance its language translation tools with the launch of a new ‘No Language Left Behind’ AI model, which can translate 200 different languages, while it’s also open sourcing its translation data to further improve its systems, and democratize technological access.

Meta's latest translation tools can now interpret 200 languages, facilitating new opportunities.

“Increased digital engagement is translating into more repeat buyers, a higher buying frequency and increased average or...
12/07/2022

“Increased digital engagement is translating into more repeat buyers, a higher buying frequency and increased average order value, ultimately driving higher lifetime value through membership,”

(Nike CEO, John Donahoe)

Nike has cited its mobile connections to its consumer-based as a key reason for its revenue growth and customer retention.

Shopify merchants are increasing their ad spend on video-sharing platform TikTok as Apple’s privacy changes make custome...
11/07/2022

Shopify merchants are increasing their ad spend on video-sharing platform TikTok as Apple’s privacy changes make customer acquisition on Facebook difficult.

Shopify merchants are increasing their ad spend on video-sharing platform TikTok as Apple's privacy changes make customer acquisition on Facebook difficult.

08/07/2022

The past 2 years have been transformative - both from an industry point of view as well as a recruitment one.

There were digital roles-a-plenty as business confidence was high and, unsurprisingly, salaries increased as the need for digital talent skyrocketed.

But recently things have changed and we're now living through the biggest cost of living crisis in recent history.

Does that mean digital recruitment is dead?

No way!

But there are some trends worth noting...

We're now living through the biggest cost of living crisis in recent history so how does this effect recruitment? Here are the recruiting trends for 2022 as we see them.

In terms of marketing mobile gaming projects specifically, TikTok advises that game developers take a three-stage approa...
13/05/2022

In terms of marketing mobile gaming projects specifically, TikTok advises that game developers take a three-stage approach to their promotional efforts:

-Organic
-Paid
-Earned

TikTok also notes that its platform works well as a partner channel, in pairing your promotions across mediums.

- TikTok compliments traditional media
- TikTok amplifies social media
- TikTok primes digital video audiences

TikTok has shared some new insights for gaming marketers, which are also relevant notes for all marketers on the platform.

12/05/2022

Well, things aren't quite back to normal and in fact, it begs the question of what normal is these days and what we'd return to should normal come knocking again.

Ecommerce remains challenging and more competitive than ever, but there are many opportunities.

Here we share with you the ecommerce trends to expect in 2022...

Ecommerce remains challenging and more competitive than ever, but there are many opportunities. Here we share with you the ecommerce trends to expect in 2022

11/05/2022

More networking this week; this time with a random group of entrepreneurs.

Shopify and its ecosystem seem to have become a constant in everyone's lives, but the most interesting new chat came from an expert in gaming compliance.

Gambling companies have a legal duty to make sure they are not selling their nebulous benefits to people who can't afford to lose money. His business had developed some very granular postcode analytics on affluence - something that he was now turning on its head to feed into marketing campaigns for on-line retail... which fed into the next hot topic - pricing. How, when and to whom do you increase prices? Can you use price increases to drive sales (..in three weeks time we will be increasing our prices...)?

On a different note, here are the top ecommerce & digital news stories from the past week. Enjoy!

More networking this week; this time with a random group of entrepreneurs. Shopify and its ecosystem seem to have become a constant in everyone's lives, but the most interesting new chat came from an expert in gaming compliance. Gambling companies have a legal duty to make sure they are not selling....

06/05/2022

Technology and human behaviour need to align.

Here's this week's news from ecommerce & digital.

So - my idle thought for the week was prompted by the background noise of the birth of the metaverse. We can still remember the heady days of the dot-com boom back in the last century and the likes of the rather arrogant boo.com which had raised eye-watering amounts of cash (probably a few million d...

Finding the right people to do the job, legacy systems, rising customer expectations, and limited stock availability due...
07/04/2022

Finding the right people to do the job, legacy systems, rising customer expectations, and limited stock availability due to supply chain disruption represent the key challenges in the world of ecommerce today.

Retail Gazette and Certainly hosted a roundtable on online customer service challenges, and how conversational commerce and AI can solve them.

06/04/2022

"In the first quarter of this century, the UK economy has been subjected to an extraordinary array of shocks."

CPI has risen due to sharp increases in global energy and goods prices. Domestic inflation pressures are putting pressure on consumers and businesses alike.

However, the UK is leading ecommerce in Europe and continues to be the most developed AND active online market in the region with over 24,000 ecommerce businesses starting up in the UK during 2021.

How is ecommerce and its rapid development impacting the UK economy in 2022? Read the key facts and statistics from our ecommerce recruitment experts.

TikTok has launched its own in-house music marketing and distribution platform called SoundOn, allowing artists to uploa...
18/03/2022

TikTok has launched its own in-house music marketing and distribution platform called SoundOn, allowing artists to upload directly on the app

TikTok has launched its own in-house music marketing and distribution platform called SoundOn.

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