g2 Field Marketing

g2 Field Marketing Engaging consumers, creating change for leisure brands. Cosmetic shoppers would spend 27% more if given advice and support by brand ambassadors.

g2 research reveals
Nearly 30% of respondents could be persuaded to switch brands as a result of in-store promotions and advice. (2013 OnePoll survey of 2,000 shoppers)

Work for g2
Casual Tactical employees have the benefit of flexible working hours and can be utilised on various ad-hoc merchandising, demonstrating, product training and mystery shopping. To qualify for our Tactical team you will

need daily access to the internet, your own transport, be presentable and have good communications skills.

That’s a wrap on our week at IFA 2026 🎬From press conferences and live demonstrations to exploring the halls, we’ve had ...
04/09/2026

That’s a wrap on our week at IFA 2026 🎬

From press conferences and live demonstrations to exploring the halls, we’ve had a closer look at some of the technology shaping the next generation of consumer experiences.

AI was naturally a major theme, but what stood out was how brands are moving beyond novelty and using it to solve real, everyday problems. We saw smarter appliances making household decisions easier, robots taking on more complex tasks, wearables supporting movement, and technology becoming more personalised, intuitive and connected.

For us, the strongest ideas were those with a clear purpose and a benefit consumers could immediately understand — particularly when brought to life through an engaging demonstration or experience.

Here are just a few of the products, brands and moments that caught our attention across the week.

IFA Field Notes | Day Three 🌱eufy is taking automated lawn care right to the edge at IFA with its Robot Lawn Mower S2 Ma...
04/09/2026

IFA Field Notes | Day Three 🌱

eufy is taking automated lawn care right to the edge at IFA with its Robot Lawn Mower S2 Max.

Its standout feature is a retractable trimming arm designed to cut closely alongside driveways, walls and flowerbeds — tackling the unfinished borders that often still require manual work after robotic mowing.

The all-wheel-drive mower uses cameras, 3D mapping and onboard AI to navigate without boundary wires or an RTK station. It can cover up to 3.7 acres and handle slopes of up to 80%.

What caught our attention was the focus on completing the whole job, moving robotic lawnmowers closer to a genuinely hands-free garden-care experience.

IFA Field Notes | Day Three 🦿Wearable technology is moving beyond wrists and glasses, with Hypershell showcasing its Hal...
04/09/2026

IFA Field Notes | Day Three 🦿

Wearable technology is moving beyond wrists and glasses, with Hypershell showcasing its Halo exoskeleton at IFA Berlin.

Designed to support the entire lower body, Halo coordinates four motors across the hips and knees to assist with walking, climbing, descending and moving with heavy loads. More than 30 sensors work with its AI motion system to anticipate the user’s movement and adapt its support across changing terrain.

Despite its carbon-fibre and titanium structure, the main frame weighs just 2.6kg and folds down to fit inside a backpack, with a claimed walking range of up to 20km.

What stood out was how Hypershell has combined power, portability and intelligent movement assistance into a product designed for outdoor exploration and demanding physical tasks.

IFA Field Notes | Day Three 🏠Anker Innovations is bringing more intelligence into the connected home at IFA Berlin with ...
04/09/2026

IFA Field Notes | Day Three 🏠

Anker Innovations is bringing more intelligence into the connected home at IFA Berlin with MindBase, a new smart-home hub built around local AI processing.

MindBase can act as a central control point for Anker products and hundreds of Matter-compatible devices, while working alongside platforms including Google Home, Amazon Alexa and Apple HomeKit.

Its TrueSmart Agent processes information locally, allowing it to analyse security footage, create event summaries and deliver smarter alerts without relying entirely on the cloud. It also doubles as a network storage system, with capacity expandable up to 48TB.

What stood out was the combination of compatibility, local processing and storage - bringing more of the connected-home experience together in one place while giving users greater control over their data.

IFA Field Notes | Day Three begins 👀Day Two at IFA Berlin brought another packed schedule, with more time spent explorin...
04/09/2026

IFA Field Notes | Day Three begins 👀

Day Two at IFA Berlin brought another packed schedule, with more time spent exploring the halls, attending press events and getting a closer look at the technology shaping the next generation of consumer experiences.

From AI-powered appliances and entertainment to companion robots, automated cleaning and creative technology, we saw brands finding new ways to make everyday products smarter, simpler and more engaging.

Now we’re heading into Day Three for one final round of discoveries.

Keep an eye on our feed as we share more of the products, brands and ideas that catch our attention.

Meet AiMe, TCL’s modular AI companion robot being showcased at IFA.Designed to feel more like a companion than a convent...
03/09/2026

Meet AiMe, TCL’s modular AI companion robot being showcased at IFA.

Designed to feel more like a companion than a conventional smart-home device, AiMe can hold conversations, play games, tell stories and learn household routines. It can also move around the home, capture photos and videos, and respond to voices, expressions and emotional cues.

Its modular design brings together three detachable components: the expressive Baby Core, mobile Drive Core and portable Mini Core, allowing AiMe to adapt to different moments and spaces.

What caught our attention was TCL’s focus on giving AI a sense of personality and physical presence, exploring how future technology could offer interaction as well as functionality.

IFA Field Notes | Day Two 🧹Whole-home cleaning took a step forward at eufy’s IFA showcase with the Robot Vacuum Omni S2 ...
03/09/2026

IFA Field Notes | Day Two 🧹

Whole-home cleaning took a step forward at eufy’s IFA showcase with the Robot Vacuum Omni S2 and MarsWalker.

The S2 combines a continuously self-cleaning HydroJet roller mop with 30,000Pa suction and CleanMind AI, allowing it to adapt between hard floors and carpets while mapping spaces and avoiding smaller obstacles.

MarsWalker tackles a challenge robot vacuums have traditionally struggled with: stairs. The tracked carrier transports the vacuum between floors, allowing one device to clean across a multi-storey home.

The showcase also featured the eufyMake E1 personal 3D-texture UV printer, capable of printing full-colour designs and raised textures onto materials including wood, metal, acrylic and ceramics, alongside eufy’s latest robotic lawnmower.

IFA Field Notes | Day Two 📺From household tasks to home entertainment, Samsung is showing how AI is becoming part of mor...
03/09/2026

IFA Field Notes | Day Two 📺

From household tasks to home entertainment, Samsung is showing how AI is becoming part of more everyday experiences at IFA.

The showcase spans the Bespoke AI Washing Machine and interactive Premiere 5 projector, alongside a wide range of televisions. Several were designed with gaming in mind, while Samsung’s Micro RGB technology and AI integrations demonstrated the next step in picture quality and intelligent viewing.

What caught our attention was the breadth of Samsung’s connected approach - bringing AI into household routines, entertainment and gaming rather than treating it as a standalone feature.

IFA Field Notes | Day Two 🏠Could the end of housework be in sight? That’s the idea behind Miele’s showcase at IFA, explo...
03/09/2026

IFA Field Notes | Day Two 🏠

Could the end of housework be in sight? That’s the idea behind Miele’s showcase at IFA, exploring how AI, sensors and connectivity can remove more of the decisions from everyday household tasks.

Leading the range is the new G8 Diamond dishwasher. Its integrated camera uses AI to recognise what’s inside and how full the appliance is, automatically adjusting the wash and drying process to suit the load.

Miele is also presenting Cary, a concept washing machine designed to recognise different fabrics and tailor the cycle accordingly, alongside CulinaryCoach, an AI-powered assistant offering personalised cooking guidance through the Miele app.

What caught our attention was the focus on making domestic technology feel simpler. Instead of adding more settings for consumers to navigate, Miele is using smarter appliances to take more of those decisions away.

Find Miele in Hall 2.1, Stand 101.

FA Field Notes | Day Two begins 👀Yesterday, we covered plenty of ground across the halls at IFA, attended several press ...
03/09/2026

FA Field Notes | Day Two begins 👀

Yesterday, we covered plenty of ground across the halls at IFA, attended several press conferences and saw everything from AI-powered personal audio and smart home appliances to robotics, beauty technology and connected wellbeing.

One theme stood out: technology is becoming less about adding more features and more about making everyday experiences simpler, smarter and more personalised.

Now we’re back for Day Two, ready to explore more of what IFA 2026 has to offer.

Keep an eye on our feed throughout the day as we share more of the products, brands and ideas catching our attention.

Address

26/28 Hammersmith Grove
London
W67

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+44 (0) 208 8469114

Website

Alerts

Be the first to know and let us send you an email when g2 Field Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category