g2 Field Marketing

g2 Field Marketing Engaging consumers, creating change for leisure brands. Cosmetic shoppers would spend 27% more if given advice and support by brand ambassadors.

g2 research reveals
Nearly 30% of respondents could be persuaded to switch brands as a result of in-store promotions and advice. (2013 OnePoll survey of 2,000 shoppers)

Work for g2
Casual Tactical employees have the benefit of flexible working hours and can be utilised on various ad-hoc merchandising, demonstrating, product training and mystery shopping. To qualify for our Tactical team you will

need daily access to the internet, your own transport, be presentable and have good communications skills.

The UK’s proposed ban on social media for under-16s marks a major shift for young people, platforms, brands and advertis...
18/06/2026

The UK’s proposed ban on social media for under-16s marks a major shift for young people, platforms, brands and advertisers.

Daniel Todaro, CEO at Gekko Group, sees it as a landmark moment, but one where the detail will matter.

While protecting young people online is never in question, the wider impact on social platforms, advertising strategies and brand responsibility could be significant.

Read Daniel’s full comment, published by Mediashotz, here: https://mediashotz.co.uk/uk-under-16s-social-media-ban-adland-reactions/

Are you falling for 'Deal Dazzle' this Amazon Prime Day? 🛍️✨Our latest research at Gekko Group reveals that while summer...
18/06/2026

Are you falling for 'Deal Dazzle' this Amazon Prime Day? 🛍️✨

Our latest research at Gekko Group reveals that while summer Prime Day is the best time of year to buy TVs and fitness tech, assuming every discount is unbeatable could leave you out of pocket. In fact, computing, gaming, and smart home gear see much bigger price drops at completely different times of the year.

Don't let the sale hype cost you! Discover exactly when you should be buying different tech categories to make your money go further.

👉 Read the full research breakdown and insights from our CEO, Daniel Todaro, here: https://www.somersetlive.co.uk/whats-on/shopping/experts-explain-what-you-definitely-11017216

16/06/2026

Wishing our network, clients, and the entire Gekko Group team a very Happy Pride Month! 🏳️‍🌈✨

We are committed to making Gekko Group a place where everyone can authentically thrive. Watch the video to hear about our latest inclusivity initiatives, including:

Our dedicated Pride DEI newsletter focusing on history, allyship, and UK events.

The official launch of our Pride Ambassadors program on June 30th!

We are constantly learning and want to hear from you. What DEI topics would you like to see us cover next? Let us know below! 👇

NEWS 📰 | Nobody’s Child has launched its first collection made using cotton grown through regenerative farming practice...
15/06/2026

NEWS 📰 | Nobody’s Child has launched its first collection made using cotton grown through regenerative farming practices, marking a new step in the brand’s sourcing strategy.

The retailer said the collection, which features dresses and co-ords, had been developed using cotton sourced from smallholder farms in rural India working with regenerative agriculture specialist Materra.

Read the full article below:
https://www.retailgazette.co.uk/blog/2026/06/nobodys-child-cotton/

NEWS 📰 | Frasers Group has launched a near £1.7bn takeover offer for Hugo Boss as Mike Ashley’s retail empire looks to ...
11/06/2026

NEWS 📰 | Frasers Group has launched a near £1.7bn takeover offer for Hugo Boss as Mike Ashley’s retail empire looks to take full control of the German fashion brand.

The Sports Direct owner, which is already Hugo Boss’s biggest shareholder with a 26.06 per cent stake, has offered €38 per share in cash for the remaining shares in the business.

Read the full article below:
https://www.retailgazette.co.uk/blog/2026/06/frasers-group-launches-near-1-7bn-takeover-bid-for-hugo-boss/

We’re absolutely delighted to introduce Katie, the newest face at Gekko Group! Katie started with us last week and is al...
10/06/2026

We’re absolutely delighted to introduce Katie, the newest face at Gekko Group! Katie started with us last week and is already settling in brilliantly. It’s lovely to see her getting stuck in so quickly and bringing such positive energy to the team.

We’re over the moon to have her with us. Give her a warm welcome in the comments!

Let’s give a massive welcome to Gavin, the newest member of the team! Since joining us last week, he's already made a br...
10/06/2026

Let’s give a massive welcome to Gavin, the newest member of the team! Since joining us last week, he's already made a brilliant impression and has truly hit the ground running. He’s getting stuck into his new role with loads of enthusiasm, and we’re absolutely chuffed to have him on board.

Pop a quick 'hello' in the comments below to make him feel at home!

Huge thanks to Bep for delivering an incredible workshop today on Performing Under Pressure! 🌟Rather than just surface-l...
09/06/2026

Huge thanks to Bep for delivering an incredible workshop today on Performing Under Pressure! 🌟

Rather than just surface-level coping strategies, we delved straight into the practical elements that drive real resilience and success. Key takeaways included:

▶️ Finding our sweet spot: Identifying when we are at our best, whether that's under pressure or in calmer waters.

▶️ The Stress/Performance Curve: Understanding where our optimal level of performance sits in line with stress.

▶️ Triggers & Reflection: Pinpointing what database triggers us or what actually stresses us out, and looking back at previous challenges to remember how we successfully overcame them.

▶️ Practical Tools: Learning helpful vs. unhelpful coping methods, including breathing techniques to manage stress in real-time.

We're feeling energised, grounded, and ready to put these insights into action!

Looking forward to future sessions with Bep!

05/06/2026

Jumping on the trend. We just couldn't resist!

The gaming market has seen a notable upward shift in pricing over recent weeks. After finding a floor of £930.66 in Week...
04/06/2026

The gaming market has seen a notable upward shift in pricing over recent weeks. After finding a floor of £930.66 in Week 20, the market experienced a strong, consistent recovery. Our GWS data tracked a 6.18% increase over the following fortnight, with average prices reaching a high of £988.17 by Week 22.

This rapid movement from a mid-month low into a steep climb shows how quickly the digital shelf changes in the gaming sector. For brands, these fluctuations make real-time monitoring essential. In a high-velocity category where prices can jump by nearly £60 in just two weeks, staying agile helps you protect your margins and react before your competitors do.

GWS provides the visibility needed to track these trends. We go beyond basic pricing to look at brand performance, share of voice, and stock levels across all major UK retailers.

Are you monitoring the real-time value of your digital shelf?

Reach out to Toby Stupples or the Gekko Group team to see how GWS can help you benchmark your performance and optimise your category strategy.

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Thursday 9am - 5:30pm
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