g2 Field Marketing

g2 Field Marketing Engaging consumers, creating change for leisure brands. Cosmetic shoppers would spend 27% more if given advice and support by brand ambassadors.

g2 research reveals
Nearly 30% of respondents could be persuaded to switch brands as a result of in-store promotions and advice. (2013 OnePoll survey of 2,000 shoppers)

Work for g2
Casual Tactical employees have the benefit of flexible working hours and can be utilised on various ad-hoc merchandising, demonstrating, product training and mystery shopping. To qualify for our Tactical team you will

need daily access to the internet, your own transport, be presentable and have good communications skills.

The gaming market has seen a notable upward shift in pricing over recent weeks. After finding a floor of £930.66 in Week...
04/06/2026

The gaming market has seen a notable upward shift in pricing over recent weeks. After finding a floor of £930.66 in Week 20, the market experienced a strong, consistent recovery. Our GWS data tracked a 6.18% increase over the following fortnight, with average prices reaching a high of £988.17 by Week 22.

This rapid movement from a mid-month low into a steep climb shows how quickly the digital shelf changes in the gaming sector. For brands, these fluctuations make real-time monitoring essential. In a high-velocity category where prices can jump by nearly £60 in just two weeks, staying agile helps you protect your margins and react before your competitors do.

GWS provides the visibility needed to track these trends. We go beyond basic pricing to look at brand performance, share of voice, and stock levels across all major UK retailers.

Are you monitoring the real-time value of your digital shelf?

Reach out to Toby Stupples or the Gekko Group team to see how GWS can help you benchmark your performance and optimise your category strategy.

What a fantastic day out on the greens! ⛳️ A couple of us from the Gekko Group team recently had the pleasure of playing...
03/06/2026

What a fantastic day out on the greens! ⛳️ A couple of us from the Gekko Group team recently had the pleasure of playing in the Willett v Walker Golf Day at the stunning Rotherham Golf Club, and we were thrilled to tee off alongside some of our wonderful clients.

Now in its 4th round, this brilliant celebrity tournament pits Team Danny Willett against Team Dan Walker, all in support of an incredible cause: The Children's Hospital Charity. Since its debut, this event has raised over £200,000 to help the hospital continue its life-changing work!

A huge thank you to the organisers, Danny, and Dan for an un-fore-gettable day. It was the perfect opportunity to catch up with our clients, enjoy a fantastic round of golf on a beautiful course, and most importantly, support a charity that does so much for our local community.

🌈 Happy Pride Month from Gekko Group! This month and every month, we celebrate love, diversity, and the power of inclusi...
01/06/2026

🌈 Happy Pride Month from Gekko Group! This month and every month, we celebrate love, diversity, and the power of inclusion. Here's to continuing the journey toward a world where everyone is valued, visible, and proud to be themselves. ✨

NEWS 📰 | Vinted could be well placed to expand its second-hand marketplace beyond fashion, as new YouGov data shows the...
01/06/2026

NEWS 📰 | Vinted could be well placed to expand its second-hand marketplace beyond fashion, as new YouGov data shows the platform is outperforming traditional retailers on key brand metrics.

The resale app has benefited from the growing popularity of second-hand shopping during the cost of living crisis, with YouGov Profiles data showing that a third of Britons buy used items at least once every three months.

Read the full article below:
https://www.retailgazette.co.uk/blog/2026/06/vinted-brand-strength-could-fuel-second-hand-growth-beyond-fashion/

NEWS 📰 | JD is weighing a potential £2bn bid for The Very Group as it continues to push further into European retail.Th...
29/05/2026

NEWS 📰 | JD is weighing a potential £2bn bid for The Very Group as it continues to push further into European retail.

The business is understood to be considering an offer for the UK online retailer, which operates the Very and Littlewoods brands, ahead of a formal auction process.

Read the full article below:
https://www.retailgazette.co.uk/blog/2026/05/jd-com-very-group-eu-probe/

A huge welcome to Iain, the newest addition to the company! Iain joined us just last week and has already made a fantast...
26/05/2026

A huge welcome to Iain, the newest addition to the company! Iain joined us just last week and has already made a fantastic impression. He's diving straight into his new role with great enthusiasm, and we're so excited to have him on board. Drop a message below to say hi!

We are thrilled to officially introduce Ellie, who joined our Head Office team just over a month ago!After smashing her ...
21/05/2026

We are thrilled to officially introduce Ellie, who joined our Head Office team just over a month ago!

After smashing her induction week, she has completely settled in and really hit the ground running. It’s been fantastic to see her energy and fresh perspectives around the office over the last few weeks, and we can't wait to see all the great things she’ll continue to achieve here.

Please join us in giving her a massive (if slightly belated!) welcome in the comments!

Are you just chasing the next viral trend, or are you actively building brand equity? Social platforms are quickly becom...
19/05/2026

Are you just chasing the next viral trend, or are you actively building brand equity? Social platforms are quickly becoming a core part of e-commerce, but many businesses still struggle to find the right approach.

In a recent feature published by A1 Retail, Gekko Group CEO Daniel Todaro explores how to harness the true power of social commerce. Whether you are a challenger brand working with advocates or an established name shifting end-of-line stock, having a consistent strategy is key to success.

Find out how to turn a quick scroll into long-term customer loyalty. Read the full piece here: https://flickread.com/edition/html/69c6504fca685 #23

Are you treating workforce readiness as an afterthought during big product launches? You could be risking your ROI. 📉Con...
15/05/2026

Are you treating workforce readiness as an afterthought during big product launches? You could be risking your ROI. 📉

Consumers are highly informed before they even reach the shop floor. With technology becoming more complex, quick digital training sessions are no longer enough to equip your frontline teams.

In a recent article published by The HR Director, Gekko Group CEO Daniel Todaro explores why upskilling staff is now a matter of revenue protection. He highlights the power of "dual learning", combining digital agility with immersive, face-to-face training to build the credibility needed to convert highly researched shoppers.

Elevating L&D during product launches is a crucial commercial decision that turns HR into a primary driver of success, shaping both brand loyalty and sales performance.

📖 Read the full article here: https://www.thehrdirector.com/features/training/stage-shop-floor-product-launch-success-relies-workforce-readiness/

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Tuesday 9am - 5:30pm
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Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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