Vertex Resourcing

10/01/2025

Laithwaites tagline on Facebook states "We stop at nothing to bring you great wine" unless you use their corporate gifts offering. Managing to leave our clients without their Christmas gifts.
Oh, Laithwaites, your customer service is truly a fine vintage—aged in deflection and bottled with zero accountability. Cheers to excellence!

13/05/2024

M&S has kicked off its 2024 summer TV campaign with a bang, featuring the catchy tune 'Pump up the Jam' by Technotronic, as it strives to expand its appeal and enhance its fashion image.

https://bit.ly/3JYVmyE

18/04/2024

Fridge Raiders, a leading snack brand, has initiated a £2.2 million brand campaign to boost brand recognition, coinciding with the expansion of its 'Poppers' range.

The company, owned by Pilgrim Food’s, introduces a new Garlic & Herb flavour in its extended range, hitting Tesco and Asda shelves this month. This strategic move aligns with the brand's goal to increase its market share in the meat snacking category.

05/04/2024

AI isn't just a passing trend in FMCG; it's a transformative force. It optimizes operations, enhances customer experiences, and drives innovation, solidifying its integral role in the industry.

How do you feel about AI in FMCG?

03/04/2024

Amazon Fresh plans to replace its "just walk out" checkout-free system with "smart trolley technology," according to Tony Hoggett, the senior VP.

22/03/2024

In the dynamic arena of Fast-Moving Consumer Goods (FMCG), 2023 has emerged as a watershed moment for customer engagement strategies, with AI leading the way.

In the dynamic arena of Fast-Moving Consumer Goods (FMCG), 2023 has emerged as a watershed moment for customer engagement strategies, with AI leading the way.

20/03/2024

FMCG giant General Mills is pioneering "MillsChat," an AI assistant fuelled by cutting-edge generative AI, designed to empower employees and streamline internal operations, fostering greater efficiency and collaboration within the company.

12/03/2024

Here’s a look at five pivotal ways AI is helping the FMCG industry turn a new, greener leaf.

Here’s a look at five pivotal ways AI is helping the FMCG industry turn a new, greener leaf:

05/03/2024

As we delve deeper into 2023, AI has emerged as a linchpin technology, propelling the FMCG industry towards unprecedented efficiency levels.

As we delve deeper into 2023, Artificial Intelligence (AI) has emerged as a linchpin technology, propelling the FMCG industry towards unprecedented efficiency levels.

12/02/2024

World drinks company KBE has launched its Kingfisher zero alcohol, said taste the same as their premium variant. All of the goodness none of the alcohol!