21/08/2026
We sell advice we already take ourselves
When Kayman advises a business on setting up in the US, we're not working from a playbook, we went through the process ourselves first 🇺🇸
Opening our Austin & NYC offices meant time, research & working through the E2 visa route. That process is judged on a case-by-case basis rather than against a fixed checklist, which sounds simple until you're the one trying to figure out what "enough investment" actually means for a business our size. There's no shortage of information online about the E2, but most of it is either too legal to act on or too generic to be useful for a staffing business specifically. We only really understood it properly once we were in the middle of doing it.
Vertrou came from a similar place. We didn't set out to build an outsourcing company and then go find a market for it. We built a South African team for our own recruitment business first, mostly because it made sense for us at the time. Along the way, we worked out what actually matters in that setup: how EOR employment works day to day, what makes remote teams function well across time zones, what it takes to keep people long-term rather than treat them as a short-term cost saving.
It was only once we'd lived with those answers that we opened both up as services. So when we talk to a business about entering the US, or about building a team in South Africa, we're usually describing a decision we made ourselves and the reasoning behind it ✅
If you're weighing up either move, reach out to [email protected]
