31/07/2025
Steering Your Marketing Future: Why CCO Roland Glass Says Now Is the Time
Roland recently shared powerful insights in “Steering your marketing into the future.” He highlights that today’s marketing leaders must pivot faster, smarter, and with greater agility—leveraging AI, hybrid teams, creative strategy, and global talent to remain ahead of the curve.
Why this matters for marketers & leaders:
• Agile talent + global reach: Sourcing diverse, nearshore remote talent—especially from markets like South Africa—unlocks fresh creativity and cultural intelligence, all at competitive cost.
• Strategy-first resourcing: As Roland notes, aligning talent with your core strategy and operating model is essential before building capability .
• AI powered creativity: With automation and AI handling routine tasks, marketers can focus on strategic storytelling, cultural insight, and quality—areas where human judgment truly matters.
Your next steps as a marketing leader? Browse the carousel.
As Roland and Andisa Ntsubane said: “African marketing talent is being recognised on the global stage”
If you're in the C-suite or leading a marketing function, now’s the moment to rethink team structures, capabilities—and where your next big ideas will come from.
👉 Read the full article here and let’s discuss: How are you reshaping your team to win in today’s marketing landscape? https://loom.ly/8bO6y4g