Armstrong Lloyd Recruitment

25/08/2021

We’re researching the people and diversity in marketing in tech in the UK and need your help!

Can you spare 5 minutes to help us answer the big questions?

http://ow.ly/1QPx50FWbvj

If you are a marketing specialist working in technology - we need you! Help us gain and share insight into the marketing industry in the technology space by completing our survey for 2021 and sign up to receive the survey results straight to your inbox

24/08/2021

Be afraid but do it anyway !

Our brains are programmed to protect us and keep us safe. This means at times it tells us not to take risks.

When the instructor on this ‘waterfall descent’ told me to turn around and go headfirst / backwards down into the water, my instincts were to say no chance!

But I decided not procrastinate and just did it

Don’t let fear stop you!

23/08/2021

Content is King! Strong content marketers are in high demand in tech!

We’re finding this from Director level all the way down the team. There are a few key drivers; re-positioning , re-defining, and growth being the main ones.

But why now?

My thoughts are over last 18 months events have taken a back seat – but we soon realised physical events could be translated online with a strong ROI or impact. Still, last Autumn many leaders hoped events would return, if not then in the Spring. However the constant state of flux and changeability has led marketing leaders to retain their digital event strategy and shelve others - so they have had budget. As the dust has settled for most companies and they pivoted, there was a new story to tell – hence the content demand and the budget to meet it.

19/08/2021

Shout out to my marketing network in tech - can you help?

http://ow.ly/5Q0a50FCXRt

16/08/2021

We are still on a mission to improve the quality of CV‘s!

This is not targeted at entry level - the higher you go the harder it is to write it down and I think marketing and communications people find it the hardest – it is what they do all day for others, but translating it to yourself? That's tough.

5 things to think about:
1) Keep the format clean – less formatting and graphics.
We love a text word CV – the systems recruiters and companies use are set up for Word – so it makes life so much easier
2) Explain your current employer does – ie Armstrong Lloyd –specialist technology marketing recruitment company
3) Show and explain progression – not just the most recent job title
4) The length of time = Length of Detail – if you have been 10 years – more ‘real estate’ on your CV than if you have been there 4 months
5) Don’t just add the most recent job and keep the rest the same, you need to rework the story especially if you have been somewhere more than 5 years.

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03/08/2021

How diverse is marketing in tech?

The truthful answer is we don’t really have the data to know. But we want to find out – and we need you to do so!

I’m proud to be leading some market research into marketing in the tech space, looking at everything from salaries to diversity, inclusion and career paths.

It would be great if you could take part – we’ll be sharing the highlights with the industry later in the year, but all contributors get the chance to sign up for a sneak peek at the full report.

http://ow.ly/7BqA50FCXRx

If you are a marketing specialist working in technology - we need you! Help us gain and share insight into the marketing industry in the technology space by completing our survey for 2021 and sign up to receive the survey results straight to your inbox

28/07/2021

If you are being interviewed and you feel the questions are challenging and robust – take it as a sign they are interested in you!

Over the years I have interviewed many people. Not only as a recruiter but also a hiring manager.

A couple of people I hired to work for me said (once we were working well together) - Karen you really grilled me, it was probably one of the most intense interviews I’ve ever had. I thought you were not interested but then you hired me.

I took this on board and re-aligned my approach a little - it was not my intention for someone to feel rejected when I am interviewing them

However, as I explained - I was actually interested in the person and I wanted to be 100% sure my decision was right. So I was working though my interview strategy with no stone unturned.

If I did not think you were right, I would have done a very nice calm interview and let the person off the hook as I little interest in hiring.

27/07/2021

Tech marketers – can you help?

We are running a research project. I posted last week about how hot the market is in tech right now and it has prompted us to undertake some market research into exactly what marketing in the tech space looks like right now in terms of salary, employee happiness, diversity and much more.

If you can spare 5 minutes to complete a quick survey about your experience, it would be really helpful and much appreciated! 🙏

http://ow.ly/CAbM50FCXIE

If you are a marketing specialist working in technology - we need you! Help us gain and share insight into the marketing industry in the technology space by completing our survey for 2021 and sign up to receive the survey results straight to your inbox

27/07/2021

Tech marketers – can you help?

We are running a research project. I posted last week about how hot the market is in tech right now and it has prompted us to undertake some market research into exactly what marketing in the tech space looks like right now in terms of salary, employee happiness, diversity and much more.

If you can spare 5 minutes to complete a quick survey about your experience, it would be really helpful and much appreciated! 🙏

http://ow.ly/cXrE50FCXIr

If you are a marketing specialist working in technology - we need you! Help us gain and share insight into the marketing industry in the technology space by completing our survey for 2021 and sign up to receive the survey results straight to your inbox

22/07/2021

"There are three things that people consider when deciding whether to stay or leave:

The first is, am I growing and learning?

The second is, do I have friends in the company?

The third is, am I making an impact - does the world get better or does something in the world get better as a result of the time I'm spending here?"

I confess I pinched this from an article with Cyndi Williams, the chief executive of medical technology firm Quin, but it totally hits the nail on the head of how you need to think when it comes to retaining your best people.

20/07/2021

So what is the marketing recruitment market in tech like now?

I get asked this question all the time. I would say currently it's like the weather - very very hot! ☀️😎

Tech companies are hiring and investing heavily in their Senior marketing team and performance marketing in particular.

Why now? Mostly growth; companies have exceeded their Q1-2 targets – they are strong and they are pushing on to smash the rest of the year.

If you are a B2B SaaS Marketer with Demand Gen / performance marketing experience and you’re thinking – should I stay or go?
Very happy to have a chat with you.

14/07/2021

After a job interview – do you appraise your own performance?

We all know prep is important – but if you aren’t getting anywhere, a little self-appraisal can be really helpful.

I always review with my candidates and get them to think about these 4 things:

1. Did I build a rapport with the person? Think about body language, your tone of voice, ebb and flow of the conversation – did one person dominate?
2. Did I prepare to the best of my ability? What were the gaps and what would you do differently next time?
3. What question ‘threw’ me – could I answer it? What could I do differently another time?
4. Do I think this is an opportunity I wish to pursue? Why or why not.

Once you’ve considered the points, take on board your learnings and wait for the feedback. You can’t change the past, just learn for the future.

I finish with this question:

Did you do everything possible to perform at your best?

If the answer is yes, be pleased regardless out the outcome. If it was not meant to be, it was not meant to be.

If the answer is no – take on board your learnings for next time and make a change for a different outcome.