04/06/2026
AI is set to drive £18bn of UK digital ad spend by 2030, according to new Marketing Week reporting.
The bigger question for employers isn't whether AI will change marketing. It's whether their teams have the skills to make the most of it.
We're seeing growing demand for marketers who can combine strategic thinking, commercial acumen and AI-enabled ex*****on. The tools are becoming more accessible. The talent that can use them effectively remains a differentiator.
As the market evolves, the most valuable marketers won't be those competing with AI, they'll be those who know how to leverage it.
What skills do you think will define the next generation of marketing leaders?