10/12/2012
Working alongside Keenpac, Furla has transformed its shopping bags into original mobile artworks. There are six different styles, each containing an abstract pattern from a 10-metre work of contemporary art. The patterns are hand-drawn by the artist, intended to reveal fluctuation and chaos hidden beneath supposed regularity and order.
The new shopping bags, will be distributed throughout Furla's worldwide network, so you'll soon be able to see them the world over from New York to Beijing, Paris to Milan.
Furla have created the perfect way to take art out of exhibitions and made it accessible on the street. Here's a sample of their own online ad.