Lesleywriter

Lesleywriter I'm happy to answer questions about your written material, so ask away! On a marketing mission to help people to use written communication effectively.

When you get it right the written word is very powerful - when you get it wrong you affect your image. If you don't use opportunities to promote your business in writing, you're missing out in a big way - think of all the written material on the web alone!

People will pay nearly £100 to attend a concert or gig, but are reluctant to part with £20 for a book that could change ...
06/06/2026

People will pay nearly £100 to attend a concert or gig, but are reluctant to part with £20 for a book that could change their life!

If you're writing a book, you'd better make sure it entertains as well as educates!

Nobody likes to see that unsubscribe notification pop up. But it's going to happen. The question isn't whether people wi...
04/06/2026

Nobody likes to see that unsubscribe notification pop up. But it's going to happen. The question isn't whether people will leave your list; it's why they leave, and what you can do about it before they get to that point.

Understanding why people unsubscribe is one of the most useful things a B2B business can do to improve its email marketing. It forces you to look at your newsletter through your reader's eyes.

Want to know more? Check out this link: https://insidenews.co.uk/the-psychology-of-unsubscribing/

And while you're on the website, take a look at the marketing strategy option

Are you facing a blank page again?If writing isn't your thing, content generation can be a complete nightmare. To be ho...
02/06/2026

Are you facing a blank page again?

If writing isn't your thing, content generation can be a complete nightmare. To be honest, even as a writer, sometimes inspiration doesn't strike. That's why I've got a plan.

I have a list of topics for blogs, covering all the core services I offer to clients - and then I have another list of approaches to apply to the topic. It looks a bit like a matrix. It means that I look at the core subject and pair it with the approach and then write about that. Even with only six core subjects and five approaches - that's material for 30 social media posts, blog articles, value leads for my newsletters, tips for my email marketing campaigns, etc. etc.

You can make videos for YouTube, do a podcast, turn a set around one core subject into a lead magnet. And you'll find that you can then rinse and repeat!

Check out our Treasure Chest for lots of useful planners, systems and models. https://insidenews.co.uk/the-treasure-chest/

They knew a thing or two in those days!
30/05/2026

They knew a thing or two in those days!

The stats vary, depending on who did the poll and when, but overall it’s unfortunate that people tell around three times...
28/05/2026

The stats vary, depending on who did the poll and when, but overall it’s unfortunate that people tell around three times as many others about negative experiences as about good ones. We expect a good level of service, so we don’t get excited when we get what we expect. That means you need to be outstanding to get that positive gossip.

What could you that would make people remember you in a good way?

It has to go beyond simply following up promptly or sending information on time. There needs to be something beyond that.

https://insidenews.co.uk/the-treasure-chest/the-reputation-gap/

And a good copywriter on your team is worth their weight in gold. AI can't achieve this level.
23/05/2026

And a good copywriter on your team is worth their weight in gold. AI can't achieve this level.

"Reputation is all about gossip!Your reputation is based on what other people say about you (usually when you’re not pre...
21/05/2026

"Reputation is all about gossip!

Your reputation is based on what other people say about you (usually when you’re not present).
And what leads to those comments?

Their experience of you, your business, your content – and what they’ve heard about you from other people. It’s like Chinese Whispers, one person says something and another repeats it to a different audience - and adds a bit.

That means that you need to watch every step you take, every move you make (thank you, Sting) because people are watching you. Not as in stalking, but they notice if you are always late to meetings, or are inclined to put other people down. They notice if you always turn up with sweet treats, or give away useful books, downloads, etc. Everything you say and do has an impact on the ongoing gossip."

19/05/2026

This is just the 'Tips' of the iceberg! There are so many little tweaks you can do that will improve how well your website works to get the visitors attention and keep them long enough for them to want to take action and transform into customers.

What will you write about?
16/05/2026

What will you write about?

Address

27 Maltings Road
Chelmsford
CM28HQ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

01245 473296

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