08/06/2026
Agile Product roles continue to shift, and salary expectations are evolving with them. To help bring some clarity, weโve pulled together our 2026 UK Agile Product Salary Guides โ shaped by the briefs we take, the conversations we have every day and the hires we support across start-ups, scale-ups, agencies, software houses and in-house teams.
Alongside nationwide Agile Product insight, youโll also find salary benchmarks for agency-side PM, BA, Product and Ops roles in the South West, giving a rounded view of what weโre seeing across the broader Product and Delivery landscape.
We immerse ourselves in the Agile Product space day in, day out. By working closely with candidates, hiring managers and teams across a wide range of industries, we see first-hand how and why salaries differ between organisations.
A number of things shape where salaries typically sit, including:
โข demand for the skill set
โข the complexity of the technology or product
โข how widely adopted the tech is in the market
โข experience within regulated environments such as FCA or governance-led projects
โข the level of responsibility within the team
โข whether the role is on-site, hybrid or off-site
โข the wider benefits package
Because job titles vary so much between organisations, we focus on the actual scope of the role rather than the title alone.
Inside the guides, youโll find:
โข salary benchmarks across Product, Delivery and Business Analysis roles
โข day rate ranges across BA, Product and Delivery specialisms
โข average salaries for agency-side PM, BA, Product and Ops roles in the South West
โข insight into how ADLIB benchmarks salaries using live hiring activity
โข guidance for employers setting competitive salary or day rate expectations
โข ranges mapped against job titles and years of experience
Whether youโre building an Agile Product function, hiring a standalone specialist or growing agency-side PM, BA, Product or Ops teams in the South West, these guides offer a clear starting point.
๐ ADLIBโs 2026 Product salary & day rate guide
๐ ADLIBโs 2026 Agency PM, BA, Product & Ops Salary Guide (South West)
Link in comments.
If youโd like help benchmarking a specific role or team structure, happy to talk things through.
