11/03/2022
What exactly is EVP, and why is it important in any business, particularly in recruitment?🤔
EVP stands for…
🔸E - Employee
🔸V - Value
🔸P - Proposition
Although EVP is closely linked to an organisation's employment brand, it is defined as the balance of rewards and benefits that an employee receives in exchange for their contributions to the workplace.
Because it was informed by existing employees and the external target audience, the EVP is an employee-centred approach that is aligned with existing, integrated workforce planning strategies. If an EVP is to be a key driver of talent attraction, engagement, and retention, it must be unique, relevant, and compelling.
Now, more than ever, potential candidates are looking for job opportunities within companies that prioritise employee happiness and foster an amazing work culture.
When on the hunt for staff, consider if your EVP reflects your brand and it’s values, this could be the aspect that gains you the best talent.🤩