15/09/2022
My client in Dubai is on the hunt for 2 Business Development Managers to drive their wine and spirits portfolio.
To apply email [email protected]
JOB SUMMARY:
The role is responsible for the development of the Dubai On Trade channel, identifying new business opportunities, partnering with the distributor to negotiate sales agreements and offer profitable investment support to foster brand activations, to deliver brand objectives both quantitatively (volume and profit) and qualitatively (distribution, visibility, activation, consumer engagement) for all Pernod Ricard brands across the On-Trade channel. This shall be delivered through effective strategic planning, commercial excellence and the implementation of the Commercial & Brand’s strategy developed in conjunction with, Trade Marketing & Marketing teams. Building long term, sustaining direct relations with the Key Account Managers from the distributor and key customer accounts.
The incumbent will be the driver of change on how we do business in On-trade: improve partnership with and management of distribution partners, start to pe*****te new sub-channels/new brands, develop new business, improve business planning and internal cross-department.
KEY RESPONSIBILITIES AND JOB-RELATED CHARACTERISTICS:
• Manage and partner with distributor team to deliver commercial objectives for PRG Brands and gain share of market
• Support the On Trade commercial strategy development, negotiation, influence, and relationship building with key stakeholders
• Proactively search and find new business opportunities in the On Trade that build up to the company’s objectives (commercial and brand strategy)
• Support the creation of the Annual Business Plan (ABP) for the market with SMART KPIs, (both for the incumbent and distributor KAMs), as well as negotiating the RPVA Trade Marketing plans with each On Trade account, in partnership with the Trade Marketing team
• Reach sales targets and defined sales KPIs
• Build relationship with key influencers/decision makers within the distributor and On Trade customers based on trust, expertise, and reliability
• Maintain existing accounts and gain new accounts per priorities/objectives set, in respect of the allocated resources
• Support the RPVA plans per customer to ensure flawless ex*****on
• Build profitable business models per account to ensure a win-win approach
• Co-create programs for outlets with support of Trade Marketing, Brand team and Brand Ambassadors to execute with distributor team
FUNCTIONAL COMPETENCIES:
Negotiation skills
Manage distributor & customers’ needs and requests through appropriate negotiation cycle & techniques, to achieve business objectives.
Influencing & Networking
Establish and develop mutually beneficial and trusting business relationships with key internal / external stakeholders
Consumer / Shopper Insight
Capture and exploit strong consumer / shopper understanding and trends to develop actions appealing to consumer needs (promotion, merchandising, animation, testing, assortment, sales opportunities, outlet activities)
Market & Environment
Develop & maintain a deep knowledge of the business landscape and environment evolution; key players (competitors, other consumer brands companies, key customers), distribution channels, and category trends, to maximize business opportunities
Portfolio, Brands & Products
Develop and maintain a deep knowledge of Pernod Ricard’s brands and their positioning; coordinate portfolio and channel strategy, and to offer adequate solution to stakeholders
Drive for Sales Results
Assess, recommend, implement, and evaluate effectiveness of commercial activities (sales force, promotion, account investments) to optimize commercial performance and ensure excellence in ex*****on
Commercial Strategy, Analysis & Planning
Define, implement, and get alignment behind a commercial plan, in line with PR Strategy, which considers the short and long-term view and the characteristics of the local market environment
Financial Acumen for Sales
Integrate revenue & profitability aspects within sales activity to generate best ROI
LEADERSHIP COMPETENCIES:
The Pernod Ricard Leadership Model embodies our unique way to lead and achieve our business ambition. Our model is made up of 6 important attributes:
Growth Mindset
Forward thinking, embodying a vision that translates into inspiring strategies. Thriving in a complex and changing world deploying resources effectively and delivering through collaboration. Achieving results while balancing rigorous planning and flexible transversal collaboration
Consumer Centric
Developing consumer intimacy with a focus on technology to innovate and create more value for the consumer and Pernod Ricard
Bold & Agile
Decisive and courageous even in the face of difficult & complex situations and always learning from past experiences
Open & Authentic
Instilling trust and engaging teams by giving and receiving feedback and constantly fostering open dialogue in a respectful and authentic way
Grow Diverse Teams
Leveraging & valuing diversity of profiles to build empowered teams and developing talent creating a sense of belonging in an environment that promotes the Pernod Ricard values
Delivers Through Collaboration
Achieves results through rigorous planning and flexible transversal collaboration. Builds partnerships and works collaboratively with others to meet shared objectives
NATURE & SCOPE
• Scope: Dubai; all International Brands
KNOWLEDGE AND SKILL REQUIREMENTS:
o Degree holder in Sales, Finance, Business Development or Trade Marketing
o 5 years relevant sales & marketing experience in FMCG sector preferably in beer/ wine & spirit industry
o Experience in distribution/large key accounts management
o International exposure will be an asset
o Strong English skills (written/spoken) are mandatory
o Good command of MS Office
o Creative, energetic, and proactive individual
o Good interpersonal, organizational, and planning/prioritizing skills
o Excellent presentation, communication, and negotiation skills
o Strong effectiveness, self-motivated, results orientation and analytical skills
o Ability to adapt to change
o Structured way of working with high level of attention to detail
o Adopt a collaborative approach (internal & external), a strong team player