06/04/2026
A job description doesn’t attract talent. It describes a vacancy.
Most are written for alignment, not attraction.
They speak to active applicants, not passive talent. And yet, they’re treated as the starting point of hiring.
Strong hiring starts earlier:
• Who are we trying to reach?
• Why would they move?
• How do we position this opportunity?
Because visibility doesn’t equal access and access is what drives real hiring success.