09/06/2026
The Frozen UK team was recognised for their behaviour-change approach to reducing water usage at the East Anglia Clean & Green Awards,
By combining smart water meters with real-time insights in daily factory meetings, water stewardship became part of everyday decision-making. This enabled teams to act immediately, raising awareness and creating ownership and lasting change on the factory floor.
The result?
A reduction in water use equivalent to the annual consumption of more than 450 UK households, as well as a clear shift in how the Frozen UK team manages resources.
This same approach is now being applied to other sustainability priorities, helping us move step by step towards a more efficient and responsible food system. Because building a healthier future of pure-plant food means using our resources more wisely, every single day.