21/10/2026
"The US isn't one market. You need a strategy around specific states." Aline Muylaert, co-founder of Go Vocal
More and more Belgian startups are setting their sights on the US. A huge market, deep budgets, and customers who sometimes find you before you find them. But what does it really take? 🇺🇸
Go Vocal thought international from day one. Belgium was too small for its niche, so the Netherlands, France and the UK came first, all served from Brussels. The US came later, through inbound demand during Covid. Turning that into a real market meant choosing states, building around first cities and spending long stretches on the ground.
In our new blog article, we put her story next to Conveo's, whose co-founder moved to Manhattan within two years of starting. Two very different companies. One shared conclusion: Europe you can reach from Belgium, but the US asks for your time, money and presence.
Read it through the link in comments. 👇
