20/04/2026
If sales independence keeps collapsing, look at who you hired.
Most founders don’t fail once, they repeat the same cycle.
Hire someone.
Step back.
Sales wobbles.
Founder steps back in.
Each time, confidence drops.
Not in sales, but in the idea that independence is possible.
The truth is confronting but freeing:
Sales independence doesn’t fail because founders let go too early.
It fails because the wrong person was never going to succeed in that role.
Resumes don’t reveal:
Sales temperament
Behaviour under pressure
Fit with your buyers
Specialist sales recruitment exists to stop the cycle.
If independence has failed more than once, the answer isn’t “try harder.”
It’s “hire differently.”
Save this if you’re done repeating the pattern.